The art of commenting on a blog: why and how to do it?

With the dawn of the digital age, online blogs have evolved to a greater extent. There is a constant demand for digital content as many brands are changing their marketing strategies based on current trends in the online world. Many techniques are used to write a blog so that it gets the required visibility by attracting web traffic. One innovative technique currently being used by public relations teams is blog commenting. By posting comments on many other blogs, you get traffic and backlinks to your website, since the name of the comment author is clearly visible.

Around 2 million blog posts are published on the internet in a 24 hour span. Therefore, grabbing the attention of the online audience is not a simple task. Many times, content promotion and guest blogging cannot help the marketing strategy to achieve the stated objective. In such cases, you should consider blog commenting as an alternative marketing strategy to generate more traffic and backlinks. But commenting on a blog should not be a random process, let’s understand this strategy in detail.

blog commenting

Blog commenting is a process of writing comments on other web pages with a backlink to your website. It has become an important part of the SEO world. Although it is not a required strategy, it helps a lot in generating traffic to the website.

Benefits of commenting on blogs

Done right, blog comments can be very beneficial to your brand and business. The value provided by blog comments in a marketing campaign are:

1. Referral traffic:

Blog comments are an effective SEO strategy that works to create a positive vibe about a brand. After the Google search algorithm change, the SEO benefits were minimal, but commenting on the blog allows you to capitalize on a larger audience, since with one click they can access and read your blog.

2. Build relationships:

The more you comment on other blogs, the more connections you will make with bloggers. This helps build long-term networks and relationships that can work to your advantage across multiple social media platforms. Mutual relationships thrive and you can create your own community of bloggers.

3. Greater commitment:

Once you comment and strike up a conversation with a fellow blogger, you also get similar interactions on their blog posts, increasing readership and traffic to your website or blog.

4. Fresh ideas:

Discussions with bloggers act as a brainstorming activity, and if the conversations are genuine and interesting, you may get more ideas for blog posts you’d like to write on your website in the future. Many bloggers have admitted to having a blog idea in the comments section.

5. Learning:

Generally, the size of blogs has limits due to readability issues and therefore the blogger cannot express his entire thought process behind the idea. Blog comments can give you more information on a particular topic that you have addressed with blog comments.

Blindly commenting on every web page can be dangerous and not recommended. Also, the content you write as comments should attract a reader. A good structured comment should have the following characteristics:

• The comment should always start with a formal greeting. You can use formal forms of greeting to start the conversation.

• Be sure to compliment the blogger on the article they have written. A little praise goes a long way in building relationships.

• Add thoughtful ideas to the blog with the help of comments to start a healthy discussion. Adding snippets from personal experiences always helps.

• Once you’ve completed your comment, share the blog post and tag the author to let the audience take notice.

• Create a thoughtful comment based on the tips above so that there is added value to the blog post, otherwise no one will notice your opinion.

Some more tips and tricks that improve the quality of your content and attract the attention of a wider audience are below:

1. Brief comment:

Do not use complex sentences and vocabulary to show your command of the English language. The comment section is not the right place to do this, as it is useless. Write short, simple, and sharp comments that add valuable information to your blog post. Look up the value, not the length of a comment.

2. Notice how:

Do not write junk information in the comment section just because you feel like showing off your writing skills. A blog is written to share interesting information with an audience and your comment should also add to the gist of the blog post. If you wish to disagree, please be courteous and post a well-phrased disagreement.

3. Participate in communication:

Be a proactive communicator as you strategize for blog comments. You can also post your responses to comments from other fellow bloggers you think are worth interacting with. Steer this communication into a healthy discussion so that the audience begins to engage with your content and also take notice of your blog post.

4. Use your profile with image and real name:

To establish your credibility, you must use your real identity when posting comments on other blogs. Posting anonymously can cause your comment to go unnoticed and end up in the moderators’ trash can. All High PR blogs are based on your credibility and digital identity, otherwise your work will go to spam folders.

5. Do basic checks before commenting:

Clear communication is the key to improving readability. Therefore, before posting any comments on a blog post, be sure to check the spelling and grammar of the content. A well written comment increases your chances of engaging with a high PR blog. This, in turn, would give you more visits to your profile and website.

6. Don’t spam:

As you interact with other bloggers, try to be humble, respectful, and courteous. Spamming the audience with unwanted comments and blogs will make them stop trusting your brand and thus the traffic on your blog will eventually drop. Spam is not a good practice in the online digital world. So make sure you don’t spam a thread with your blog comments.

If you are creating a marketing campaign that aims to build an audience, then you should consider blog commenting as a strategy to make your campaign effective. By participating in an online conversation, you’ll get instant feedback and enjoy healthy discussions that will drive more readers to your website. So, follow the tips that we have shared in the previous section of the article and start commenting on the blog to improve online traffic. Share your thoughts in the comments section below.