Mobile apps: a growing trend in the industry
In recent years, mobile app development has become a booming and emerging industry. Currently, around 2.3 million app developers are reportedly engaged in keeping up with the latest industry trends and demands. In fact, Apple revealed that in 2013 there were about 1.25 million apps that were registered on the Apple App Store, which was approx. 50 billion downloads, which are pretty amazing statistics. In turn, this resulted in around $5 billion being paid out to mobile app developers.
The above statistics show why mobile application development has become a key factor for the success of any business.
Higher Smartphone and Internet usage rates on Smartphones and Tablets
With this staggering and growing number of internet users using smartphones and tablets, apps have become an integral part of every user’s daily activities. This is because apps have the unique ability to easily reach a large number of potential users. According to reports revealed by the PewResearch Internet Project, about 67% of US users use their smartphones and tablets to access the Internet on a daily basis. The reason behind these amazing and exceptional numbers is the long-lasting growth in the use of smartphones and tablets.
According to the PewResearch Internet Project, about 50 percent of smartphone users use apps for just about everything. And outside of this, two thirds of users are regular users. The aforementioned statistics show how applications are continually interacting with a completely amazing new genre of customers who are constantly and closely connected to the Internet. Hence, it is a channel that allows companies to have millions of new potential customers. All that is required is to develop an effective and flawless application that can reap the benefits of your work.
What are the main benefits of mobile applications for companies?
There are many benefits associated with creating and distributing mobile apps. Let’s take a look at some of the key benefits for businesses and brands across a wide range of industries.
Build customer loyalty
The apps are noted for consistently working to increase customer loyalty and retention, especially in the m-commerce and retail industry.
Increase brand value and revenue
Apps have the potential to create unique opportunities for companies and brands. Users are encouraged to download free versions of the applications, allowing them to customize their preferences to meet specific customer needs.
Improves visibility and brand recognition
Users are constantly increasing due to the ease and increased availability of apps on the App Store and Google Play Store. Today, users don’t want to waste time signing up for a mobile website because mobile websites are designed for information sharing, readability and navigation, rather than flawless process management. Since its inception, applications allow users to have flawless, easy and functional access to information, products, navigation, services and processes. They are designed with users’ real-time needs in mind and are tightly optimized for their hands-on experience.
Increase direct sales
Recent analysis and reports suggest that mobile device users tend to spend more time on apps than on websites.
As we continually evolve towards a mobile and market-centric society, it’s no surprise that apps play a key role in the growth of any industry. Thus, by developing an app, you can definitely tap into a new range of customers, which in turn will lead to business success and reach new heights.