Ideas for working from home: managing fan pages for brands on Facebook

If you’re one of those people who wouldn’t go an hour without checking at least one of your social media accounts, then being a Community Manager for Brands could be the perfect job for you.

Most brand managers choose to create social media communities for their brands, and the most common platform is Facebook. One reason is that this is generally cheaper, this is one of the most common work from home ideas, and it’s not hard to find someone who offers this service. In addition, having a presence on social media not only gives brands the opportunity to reach their consumers on a personal level, but also opens the doors for them to gain insight into the psychographics and digital behavior of the community, and that could later be fruitful in market research.

However, some questions remain. One of which is, how do you actually start? Let’s walk through a step-by-step process that will help you launch his social media career in no time.

Know your brand like the back of your hand. When you start managing a Brand Page, posting branded content will be part of your routine. Continually educating yourself about the point of sale, reasons to believe or RTB, and value of your brand will help you better market it to your fans.

Also, you don’t have to worry about posting too much branded content. When new fans become members of your Page, they know what they signed up for. Quality fans won’t be easily put off by posts that give them more information about a product or service they use and pay for on a regular basis.

Do your research. Apart from studying about your product, it is good to do a little social intelligence. Remember the time you tried to track down the Facebook account of your date with Sadie Hawkins when you were in the sixth grade? It’s time to put those stalking skills to use! Are people talking about your brand online? What do Internet users say about your brand? What kinds of conversations are happening on social media that you could use to benefit your brand?

Remember that you cannot always trust the target market that is specified in the brand summary. Take the video “Dumb Ways To Die” as an example. It’s a PSA that’s primarily aimed at train passengers, but apparently even people who haven’t even set foot on a train appreciate this video. This totally goes beyond target market principles. So instead of just putting numbers and ecological classes as qualifiers, it’s always better to base your knowledge on conversations.

Currency a content strategy. We probably know what you’re thinking right now: If your five-year-old nephew can use Facebook, then managing Brand Pages is easy. Among all the work-from-home ideas that have ever been around, this one should be a no-brainer. What most of us don’t understand is that fan pages are much more complicated than that. Now it’s just about posting content that you think will get a lot of likes. It helps to make your content engaging, but anything you post on your page should always link to the brand.

Prioritizing “nice” content over ones that have an affinity for your brand can be treated as a dead end for your fans. Remember the goal of being on Facebook: will your post induce judgment, raise awareness, or at least give you insight into your following? If your answer is no, you may want to replace it with something that addresses at least one of your goals.

Finally, learn how to evaluate your content. A common behavior of Facebook communities is that followers get tired of the content after a while. In addition to putting the numbers on your page next to industry benchmarks, it’s always a good idea to actively monitor which types of content are working and which are not. Keeping your fans interested can be a bit tricky when you feel like you’ll soon run out of conversation topics, so make sure your content types or page topics are sustainable.

In a nutshell, managing fan pages is probably a good work-from-home idea, but it requires commitment, appreciation, and knowledge.