Business

Brand value: assets and liabilities

Brand equity has been defined as a set of brand assets and liabilities linked to a brand, its name and its symbol that are added to or subtracted from the value provided by a product or service to a company and / or customers of that company . If the brand or symbol were to […]

Business

How Online Accounting Services Help Small Businesses

The 2016 World Economic Forum (WEF) Meeting was a complete turnaround. Expert industrial personalities, economists and many other eminent personalities present there initiated the theme of the Fourth Industrial Revolution around the world. An essential fact was illustrated, that is, updated technology is going to change our way of life, work strategies and the interaction […]

Business

The importance of privacy in your workplace

These days, courts are faced with many issues related to decisions made on an employer’s right to know against the employee’s right to privacy. Employers’ interests seem to be in conflict with employee privacy rights these days. Individuals are paid for their productivity, however, in recent times there is a great concern about wasting time, […]

Business

Invent 101 – Learn the invention process

What is an invention? To briefly define its meaning, invention is a product or idea conceptualized by an inventor through his productive imagination. Once an invention has materialized, it can bring fame and profit. Inventing is an extraordinary talent and it can be a very rewarding experience, especially if it benefits many people. It basically […]