A common internet marketing mistake can devastate your business
One of the most interesting sales people I’ve talked to was this network marketing and direct sales master named Glenn Turner.
Not necessarily because he gave a lot of good advice on sales, ethics, and dealing with people (he’s a true pro at these things), but because one thing he said will probably save me, my family, and my internet marketing business. of enduring a lot of pain later in the future.
In fact, this secret you told me is something that I think all internet marketers should take seriously and consider from now on.
And that is, not wasting time when it comes to repaying people’s money.
Even if you know that you are right and they did not follow your part of the agreement, and even if you know that you are following the law to the letter.
Because you just never know who you’re dealing with.
Especially if you are selling to people on the internet.
For example, Glenn told me how one of his 1967 business opportunity companies was accused of being a “lottery” and closed.
Now Glenn was doing everything by the rules and legally he had everything in order.
But what happened was that a couple of people had gotten into their business, and it didn’t work for them, and they wanted their money back, even though they didn’t qualify for a refund and Glenn had done nothing wrong.
And so, doing what most people would do, he didn’t pay it back.
The only problem was that these two guys were attorneys general and therefore it wasn’t difficult for them to use their influence and power to shut down Glenn.
The point of the story?
You never know who you are selling to.
The nasty guy with the “hotmail” email address and fake name demanding your money back could be connected in ways that can have a very negative impact on you, your business, and your life.
And now I almost always give refunds. Even when I know I’m right
Yes, there are exceptions to this (I’m not easy prey by any means), but for the most part, I believe in giving quick and immediate refunds.
Not only does it create a good image for you as an honest and trustworthy person, but it can also save you a lot of pain in the future if someone really wants to take their anger out on you by trying to sue or report you to someone “alphabet” federal regulatory agency.