Aerial advertising: good value for money

Call it hard times, hard times, a recession, a depression. Call it depressing. Whatever you call it, the reality is that times are really tough for most people right now. And entrepreneurs are no exception.

There is a natural tendency to reign in spending when times are tough. Business owners and executives could also extend that reign in advertising. Why advertise when customers are scarce and aren’t spending any money? One might consider that to be a valid argument until one takes into account the fact that there are many avenues for advertising that are good value for the dollar, that can provide a return on investment. All it takes is a little bit of innovative thinking.

Aerial banners provide unique, interesting and affordable advertising. People pay attention to aerial banners and respond to them. While it’s true that things are difficult, you can change the way you advertise. You will get that new customer, that repeat customer, that customer who will spend money.

How?

It’s all about how you design and market your aerial ad. Let’s say you’ve previously relied on newspaper advertising, with an occasional radio ad thrown in for good measure. Run half-page ads in the paper every Wednesday and radio ads maybe every few days. Until recently it seemed to be effective, but now not so much.

Let’s see how you can make aerial advertising work for you. Since many of your customers have probably already seen your ads in the newspaper and heard the ads on the radio, they may already be familiar with your product or service.

Design a simple banner ad (and use the expertise the aerial advertising company can offer here) that highlights one aspect of your business. You may be the most well-known brewing company in town. In your newspaper ads, you can highlight popular menu items or live music on Friday nights. But banner ads require a more direct approach, so instead you design an ad that features a tall mug full of beer and just your tagline, whatever it is, along with the name of your restaurant.

Now imagine that aerial banner flying over the beach on a hot July day. Those sunbathers may not be reading the newspaper and may be listening to iPods, not the radio. They have no idea that you are just around the corner. But as they sit on the beach and bake, they think about how good a cold glass of beer would sound later. And then the sign for your plane appears. They pay attention and absorb what their banner tells them. Suddenly you have a new group of visitors for beer and dinner that night.

Aerial advertising can work on its own, but some studies have shown that it works best when used in conjunction with other types of advertising. Maybe to save money, get rid of the radio ads, but stick with the newspaper ads. Because of its ability to reach a large number of people at once, reduce the size of the newspaper ad but continue to run it, perhaps offering a coupon or special offer.

And what have you created? A plan to increase income even in the midst of a recession. Well done, you.
Arnold Aerial Advertising is one of many companies that provide such services. Located in New York, Arnold Aerial Advertising provides nationwide service at affordable rates.