Why is your online reputation important?
It doesn’t matter what kind of business you have these days: it can be online or offline, big or small. You must manage your online reputation. Here’s why your online reputation matters.
Most people will google it before buying
You know you do it, so of course most everyone else does too. If you want information about a business or product, you search Google to see if you can find it. He doesn’t care if it’s a local business or not: he goes to Google, types in the name, and then reads the reviews and other information about that business.
People buy from those they trust
Finding good information during the search process helps build a feeling of trust in your customer. If, instead, they find bad information, bad ratings, or other things about you or your business that are negative, they may choose a competitor, even if they can’t find information about that competitor.
Good reputation gives a competitive advantage
The goal is to build a reputation so good that when someone searches for your name, a search term, or your product or industry, you appear in the searches in a healthy, non-controversial way. In this way, you will have an advantage over your competitors who do not exist online or have a bad reputation online.
nothing is a secret anymore
One thing you have to accept about our new technological world is that nothing is secret anymore. You cannot be anonymous online if you hope to have an impact on your business. Instead, be yourself and take control of your reputation by appearing on discussion boards, blogs, podcasts, YouTube videos, and more. Even if you have a negative event, you can ensure that the positive outweighs the negative by making a concerted effort.
Unscrupulous competitors may try to tear you apart
By keeping an eye on and working to improve your online reputation, when and if a competitor tries to tear you apart, you’ll be ready. Believe it or not, some bad and misinformed people will actively seek to tear you apart online. How you respond makes all the difference.
Every action you take for better or worse affects you.
One thing you should know about being online and running an online business is that everything you do will be scrutinized and scrutinized by everyone. It is imperative that before you post that photo of yourself hanging from the ceiling at that convention, you consider how it will affect your future. Before you talk to a rude customer on social media, consider how you can change them in a positive way because even if you’re ultimately right, how you respond matters.