What’s new in the world of advertising signage?

Advertising is one of the most popular ways to promote a product. If we delve into the history of advertising, we will find that the first forms of advertising used people as the main source of information. They promoted their products to these people and used them as their main mode of advertising. These people then used to advertise these products more. The information chain, however, was not effective in spreading the information to a broader demographic of people.

The arrival of the mass media, especially newspapers, changed the concept of advertising. Companies started running newspaper ads and saw a massive increase in their profits. Television advertising further boosted their advertising revenues and practices. However, it was the introduction of advertising signage that changed the dynamics of this industry. Advertising signage can be placed anywhere, including road intersections, buildings, and markets.

Initially, companies opted for neon advertising signs. The use of technology was limited at the time and people were more interested in using bright and shiny neon signs to attract people’s attention. The introduction of computer technology lessened the importance of neon signs for advertising purposes. Contemporary billboards employ a number of techniques and innovations to attract customers. Some of these are mentioned below:

animated signs

This type of advertising employs the use of computer technology to create animations. They insert these animations into microchips and install them on billboards. The animation may or may not be related to the product, but the message is directly aimed at promoting the targeted ad item. The popularity of animated movies has fueled the production of this signage.

There are two ways to display an animated banner. The most popular method is the installation of display screens in major shopping malls. These animated ads play continuously and grab the attention of shoppers. Advertisers also employ the method of attaching microchips and transmission systems to huge billboards and billboards. These billboards then display the animated advertisements. This approach definitely attracts a larger number of audiences compared to those present in a mall.

Content-based signaling

Another popular trend in advertising signage is the use of promotional content in an attractive way. Slogans, puzzles, and quizzes are displayed on screens at major intersections and shopping malls. They also use modern laser technology to identify specific content. In many cases, more than one sign is used for this purpose. The larger one shows the riddle, while the smaller one carries the answers or actual advertising for a product.

Digital signage

Another innovation in advertising technology is digital signage display films or advertising films on LCD and plasma screens. This type of advertising signage is used in shopping malls, hotels, casinos, and resorts. Digital signage is cheaper compared to animated ads as the company can simply display the video ads as they are shown on TV. The only expense incurred is in the installation of these LCD screens and plasma screens.