Use of social media optimization tools for e-business promotion
Social Media Optimization (SMO) deals with online advertising of any company, product or specific person involved in professional or social activities. There are some well-defined methods for social media optimization. Basically, social networking tools (YouTube, Flicker, etc.), online communities, and social networking websites are used for this purpose.
Today, some of the most popular media (or tools) used in social media optimization and social business networks are Facebook, Twitter, MySpace, YouTube, and WordPress (along with other popular blogging websites). Although it is related (and somewhat similar) to search engine marketing, it differs from search engine marketing in a number of ways.
Both are aimed at diverting organic traffic to a website and generating leads. However, in search engine marketing the emphasis is always on generating traffic from the top search engines by gaining higher ranks for the targeted keywords whereas in social media optimization the traffic is diverted to the intended website from unconventional sources such as Facebook, Twitter, YouTube and MySpace.
To promote e-commerce, SMO is essential. One cannot disagree with the importance of SMO and SBN in modern e-commerce. Today, no online marketing or advertising campaign is complete without using the most popular SMO tools like Facebook and Twitter. The world has witnessed the extensive use of these powerful media in the recent US presidential elections.
The reason behind the increasing use of SMO tools is the growing user base of the Internet and social media. Today, people may not have their own bank account or insurance policy, but everyone has at least one (or many) profiles on social networking websites like Facebook and MySpace. Therefore, targeting these users to sell your products and services is a beneficial act. Done right, you can reap several times more wealth in your e-Business.
Most Internet users follow the tradition of electronic purchases. They find it convenient, useful and profitable. Therefore, if someone is trying (or already has) to break into any online business, they cannot ignore this large pool of potential customers.
Due to the enormous popularity and effectiveness of these tools today, every website gives your Facebook, Twitter and MySpace URL a dedicated place on the home page of their website. It helps to perform an interactive communication of messages between two entities (merchant and customers) involved in electronic commerce.