To Instagram or not? How to use social media to your advantage in modeling
Keep everything in moderation, including your social media posts. Post images naturally and always keep connecting with your audience. Express good values like gratitude by thanking your fans for their compliments.
Gain followers and follow influential models yourself
In addition to collecting your vital statistics, height and weight, etc., agencies and scouters are increasingly looking for your media presence, likes, and followers. There is no specific number but of course the more the merrier. It signifies your ability to promote yourself and your attractiveness to ordinary people or the target audience. That said, social media only provides an added bonus, and you still have to impress during your interviews and casting calls. Learn more about how you can master your casting call.
Do what you say and follow influential models like Adrian Lima and Gisele Bundchen, who regularly post their model photos and update their social media accounts. Following those people will also give your prospective modeling agencies insight into your interest in fashion and modeling. Be careful that these high profile models have a different dynamic than yours and if you are still new or low-key on social media, their use should be strategically relevant to your position. Don’t just copy the style of the best models in wholesale. While it never hurts to learn from the best, role models must take the positives and apply them in ways that are appropriately tailored to our specific community.
Embrace social media, but it’s still a mystery
There are some high-profile models who remain low-key on social media. Kate Moss is one of those examples; she is shy around the press and never takes snapshots in public. Post important pictures, but remember to always keep the mystery. Don’t keep sending unwanted messages; keep some moderation in your posting. You definitely want to avoid the effect of irritating your followers by constantly popping up everywhere on your social media, especially if you post things that are less important like pictures of cats or food. Give yourself a few days off and intervals between posts, and remember that less is more. If you don’t have anything good, don’t post it. More importantly, staying low also means less chance of making offensive posts. To move up the ladder of social media appeal, it’s important that posts are well-controlled and that they retain fans and followers, thus maintaining their appeal for a longer period of time.
Choose your platform wisely
Ultimately this depends on your commitments and position in life and there are many cases. However, you might get cheered up by supermodels like Tyra Banks and Coco Rocha, who have millions of fans across multiple platforms and spend time connecting with their fans despite their busy schedule and lifestyle. Coco Rocha, for example, has amassed millions of fans across 13 social media platforms.
You tend to get busy, as most of us juggle part-time modeling with a full-time career or education, and we have a host of other responsibilities and commitments. In such a case, it is best to focus your attention and energy on specific platforms that enhance your position as a model. The top platform would definitely rank as Instagram. Its layout and design best matches your ability to easily share visual content, such as images and videos. Although hash tags are very common on most media platforms, they are used effectively on Instagram to track images and videos. Also, the beauty of Instagram is the ability to easily scroll through the feed, interact by liking and staying up-to-date on the latest fashion trends, and modeling content easily. You can follow the modeling agencies and stay updated on the latest job openings and also on the progress of the agencies.
The next best platforms are Facebook, followed by Twitter, and then Snapchat. The dynamics of each of these platforms are different and also for different target audiences. But when it comes to modeling, Instagram is still the best platform available, and if time is an issue, focusing on Instagram would allow an aspiring model to make the most of it.
If you have a humanitarian cause, please provide information about it and show the world your true nature and personality beyond the skin in the content you post and talk about. I hope that one day we will also meet you with an influential personality on social media!