Strategic Inflection Points to Identify Corporate Risks
Strategic Tipping Points are subtle changes in the environment. If one is notable for monitoring or identifying New Emerging Technologies or Changes in Consumer Behavior, one may find that their products and services become redundant and obsolete in the marketplace.
Strategic Inflection Points – Fountain Pens
By 1900, the fundamental principles for a successful fountain pen had been established:
1. An ink tank.
2. A filling system.
3. A method of supplying ink to the tip.
Finding the most successful challenge, with 3 American companies, Parker, Waterman and Sheaffer, dominating the market. The design of the fountain pen has not been based solely on the demands of engineering, since aesthetics have also played an important role. The appearance of a fountain pen, its size, weight, color, and the materials used in its construction all contribute to its success.
Despite the dominance of the cartridge pen, ballpoint pen, and gel pen, the nostalgic tastes of a fountain pen ensure the fountain pen’s appeal as both a collector’s item and a functional tool.
1. Waterman dropper – 1903
2. Parker’s Luck Curve – 1916-23
3. Conklin Crescent Filler – 1923
4. Parker Pearly Vacumatic – 1935
5. Parker 51 – 1948
6. Parker 61 – 1956
7. Sheaffer Pen for Men – 1960
8. Montblanc 149 Masterpiece – 1970
9 Parker 180-1980
10. Parker Duofold [1929] – 1994
Let us now see the Strategic Inflection Points of the Jukeboxes:
Strategic Inflection Points – Jukeboxes
Coin-operated music machines in slots were already well established when the golden age of the jukebox dawned in the 1940s. While designers of this era, such as Paul Fuller, are particularly revered, design aficionados they are beginning to pay more attention to the next two decades.
The rock ‘n’ roll-era machines, with which the jukebox has become everything, scream teen rebellion with their brash use of the flashy looks of automobiles. The bold, bright colors of these classics are probably the first thing that comes to mind for most people when they hear the word “jukebox.”
1. Polyphone – 1900
2 Wurlitzer 1100-1948
3.Wurlitzer 1800 – 1955
4. Seburg KD200 – 1957
5. Rock-Ola Tempo 1475 – 1959
6. Rock-Ola Reg is 1495 – 1961
7. Continental Friend 2 – 1961
8. NSM Nostalgia Gold – 1995
Motorcycles had several Strategic Inflection Points due to New Emerging Technology:
Strategic Inflection Points – Motorcycles
Designers continue to exploit the latest materials and technology to improve performance and provide a safe ride.
1.Werner – 1901
2. Excelsior 20R-1912
3.BMW R32-1923
4. Megola racing model – 1923
5. Harley-Davidson Knucklehead 61EL – 1936
6. Triumph Speed Twin – 1939
7. Indian Chief – 1947
8. Vincent Black Shadow Series C – 1949
9. Honda 50 Super Cub – 1958
10 Honda CB750-1969
11. Harley-Davidson Evolution FLTC Tour Glide Classic-1989
12 Kawasaki ZZ-R1100-1990
13 Husqvarna TC610-1992
Remember the old-fashioned vinyl record that is now being threatened by digital technology:
Strategic Inflection Points – Music Systems
Today, digital technology threatens vinyl records with obsolescence.
1. Graphophone – 1900
2. Pathé Gramophone – 1908
3. Portable Select – 1920
4. Bermuda Dansette – 50s
5. Braun Phonosuper SK55 – 1956
6 Beogram 4000-1972
7. Philips Compact Disc Player – 1983
8. Denon D-90 Stacking System – 1995
9 Beosound 9000-1999
Toothbrushes, so commonplace, still face Strategic Tipping Points due to changing Consumer patterns:
Strategic Tipping Points: Toothbrushes
1. First toothbrushes – 1900
Bone Handle + Natural Bristles
2. Plastic Toothbrushes – 1930s-40s
3.Radio – 1984
4. Modern Toothbrushes: The 1980s and 1990s
Designers now compete over details:
A. More striking colors
B. More comfortable grip
C. The optimum angle and reach
D. The best combination of bristles
5. Fluocaryl – 1989
6. Electric Toothbrush – 1990
Dolls, a girl’s best friend, had the following Strategic Turning Points:
Strategic Tipping Points – Dolls
1. Doll of shillings – 1900
2. Kewpie – 1913
3. The baby of my dreams – mid-1920s
4. Tyrolean dolls – early 50s
5.Barbie-1959
6. Barbie “Airline Stewardess” – 1963
7. Man of Action – 1964
8. Cabbage Patch Kid – 1983
9. Baby Born – 1991
10. “Happy Holidays” Barbie – 90s
We grow with Toys and Models, Strategic Turning Points here were:
Strategic turning points – Toys and models
1. Magic Lantern – 1900
2. Noah’s Ark – 1900
3. Mechanical boat – 1904
4. Steiff Teddy Bear – 1905
5. Meccano – 1910
6. Hornby Train Set, 1920s
7. Small cars – 1930
8. Scalextric – 1950s
9. Robby the Robot – 1956
10. Lego-1958
11. Star Trek – 1977
12. Transforming Robot – 1980
13. Thunderbirds – 1992
14. Playmobil 1 2 3 – 90s
15. Power Rangers – 1994
16. Tamagotchi – 1996
17.Teletubbies – 1997
18. South Park – 1997
Guitars, the good old acoustics facing strategic inflection points due to new emerging technology:
Strategic Inflection Points – Guitars
1. Gibson O Style – 1908
2. National Style O – 1926
3. Rickenbacker Electro Spanish – 1932
4. Gibson Les Paul Gold Top – 1952
5. Fender Stratocaster – 1954
6. Gibson Double – 12 – Late 1950s
7. Bass Stienberger – 1982
8. Ibanez – 1990
Wristwatches, so commonplace, faced the following Strategic Inflection Points:
Strategic Inflection Points – Wristwatches
1. Oris Grand Crown – 1910s
2.Waltham-1920
3. Cocktail watch – 1930
4. Bulova Accutron – 1960
5. Perpetual Oyster – 1965
6. Master of Speed - 1969
7. Digital Laser – 1970
8. Gold watch – 70s
9. Casio digital – 1990
10. Seiko Kinetic – 1990
11. Omega Seamaster-1995
The Automotive Industry faced the following Strategic Inflection Points in Automobiles:
Strategic Tipping Points: Cars
Few things better trace the development of design than a car.
1. De Dion – Model Q button – 1903
2. Model T Ford – 1908
3.Rolls Royce 40/50-1907
4. Citroen Traction Avant – 1934
5. Auburn 851 Speedster – 1935
6 Volkswagen Beetle-1939
7 Citroen 2CV-1948
8. Bentley Type R Continental – 1952
9. Mercedes-Benz 300SL – 1954
10 Fiat 500-1957
11.Buick Roadmaster-1957
12. Cadillac Eldorado Convertible – 1959
13 Chevrolet Impala-1960
14 Citroen DS-1960
15. Jaguar E-type – 1961
16 Volvo P1 800-1961
17. Porch 911 – 1963
18.Ford Mustang-1964
19 Pontiac GTO-1964
20. Ferrari Dino 246GT – 1969
21 Mazda RX7-1978
22 Volkswagen Golf GTi-1976
23. Audi Quattro Sport – 1983
24 Renault Espace-1984
25.Ford Ka-1999
The Perfume Industry faced the following Strategic Turning Points. Certain perfumes have lasted for over 8 decades and are as fresh as ever. Credit goes to New Emerging Technology.
STRATEGIC TURNING POINTS – PERFUME
1. The Blue Hour – 1912
Blend of roses, iris, vanilla and musk.
Positioned as a Romantic perfume.
The Baccarat crystal bottle reflects this romanticism. Art Nouveau swirls on the shoulders of the bottle and the delicately drawn label, the design suggesting sensuality.
2. Channel No. 5 – 1921
It remains the essence of Simplicity.
It is square, with a smooth wedge cap and a minimalist white label.
9 stages involved in sealing the fragrance in the bottle, including placing the wax drawn CC on the neck.
3. Zenobia – 1924
The design of this bottle evokes the nostalgia of the 19th century.
Each element is intended to suggest a sweet, natural, floral fragrance, from the rather syrupy name, Sweet Pea Blossom, to the combination of pastel colors used on the label and the pink bow tied around the neck of the bottle.
4. Jabat – 1939
The stopper is finished in the form of a knotted bow and the base of the bottle resembles the skirts of a petticoat spread out on the floor.
5. Jean-Paul Gaultier – 1993
The perfume is molded in the shape of a woman’s torso, pinched and pushed by a corset.
6.DNA – 1993
The bottle is shaped like the double helix shape of DNA.