Outsourced Vs In-House SEO
Internet marketing is growing day by day. In such a situation, it is not enough for a company to have only one website. It is important that this website is visible to users and appears in search results when users search for related keywords. With so many companies and websites selling the same products or services as your business, how do you make sure you get noticed and get more business?
This is where search engine optimization (SEO) comes into the picture. Many companies are incorporating SEO into their marketing strategies. This raises one more question. Is in-house SEO better or should you outsource your website SEO to an agency? What are the pros and cons of doing your website SEO in-house versus outsourcing your SEO needs? Both internal SEO and external SEO have their pros and cons. Each company must analyze these two models and then decide based on their needs.
Advantages of internal SEO
1. An in-house SEO expert will know your business well and therefore also understand the nuances of the business and its challenges.
2. Doing your SEO In-House gives you complete control over the strategies and their execution. The SEO expert can be contacted immediately for any changes, since he sits in the same office as the other members of the company.
3. The in-house SEO expert works only on your website and not on any other website. This means that the expert can give your site their full attention and can work to improve your website’s ranking.
4. Sometimes in-house SEO is less expensive than outsourced SEO agencies.
Internal SEO Cons
1. SEO is a rapidly changing field. Search engine algorithms keep changing. One needs to always be up to date with changes. SEO skills also keep changing. If you decide to do your site’s SEO in-house, then you need to spend time and sometimes money to learn the new aspects of SEO and stay up-to-date with the changes.
2. It can be time consuming if you have to keep up with business trends. And it’s important to follow business trends if you choose to do your SEO in-house. You will also need to pay attention to the general marketing of your website and you may not find the time to update yourself with the latest in SEO. This can result in outdated SEO practices that can further affect your sites ranking.
3. SEO requires a number of tools. If you choose to do your SEO in-house, then you need to purchase these tools. This can be very expensive. Having these tools is not enough. You also have to learn how to use them, which can be very time consuming.
Outsourced SEO Professionals
1. The biggest advantage of outsourcing your SEO needs to an agency is that you get the expertise of a whole team of SEO experts working on your website. Since it is a team that only works on SEO projects, they will be up to date with the latest trends in business and therefore you do not have to spend time and money to get acquainted with these trends. The team will create SEO strategies for your business keeping these trends in mind.
2. SEO agencies work with a large number of clients. The advantage of this is that they have the experience of working in different types of businesses and better understand your needs. This broad perspective can be a huge advantage in gaining visibility on the web.
3. If you outsource SEO to an agency, you don’t have to spend time, effort, and money hiring an in-house SEO team, training, and tools.
4. The outsourced SEO agency will not be affected by the pressures of other aspects of marketing your business and will be able to focus solely on the SEO of your website.
5. SEO outsourcing means faster execution of tasks as you get a team of people working on your website instead of one or two in-house experts.
Cons of outsourced SEO
1. Outsourcing SEO can sometimes require you to spend a little more money than you would if you were to do your website’s SEO yourself.
2. If you outsource the SEO of your website to an agency, they will need time to get to know your business and the way you work. This would take some time until the agency gets used to working with your company.
3. Since the agency will be handling more than just your website, you can’t be sure of the time and focus the agency will give to your website. You may need to constantly monitor the work done and the progress of your site.
4. Some of the SEO agencies may use cheap tool based SEO techniques or black hat SEO techniques to get the results they promise to their clients. You may need to engage in agency work to ensure that such techniques are not used for your website.