FM Radio: Big favorite among the current generation of Hyderabadis
Radio is now again the center stage of entertainment in the city of Hyderabad. Justifying the popular saying ‘Gold is old’, the radio, with the advent of FM, once again became the access point. FM radio has returned to the mechanical life of Hyderabadis at the right time. The diverse variety of entertainment programs that are broadcast on the different FM radio channels is one of the key aspects that compelled people to consider radio as one of the important entertainment media.
Hyderabad is a cosmopolitan city; people from different cultures and traditions stay and work in Hyderabad. Entertaining this diverse group of people is not that easy. But with the unique variety of programs designed to suit the tastes and interests of different people, FM radio became popular in a very short time. Let us delve further into this topic and discuss the different factors that influenced Hyderabadis to tune in to FM radio.
Availability of Affordable Portable FM Radio Systems:
Also, being available in pocket radios and small compact boxes with built-in speakers at an affordable price of just Rs 100, FM Radio is also available as an add-on app on all mobile phone models, even basic models. . Therefore, the availability, portability, and affordability made it popular among different groups of people. From housewives, small business owners, small shops, students and employees, all are frequent listeners of FM radio.
Radio is part of the daily routine for many small businesses and homes in the city.
Once tuned in, small shop owners such as hairdressers, tailors, beauty parlors, greengrocers, etc., as well as APSRTC bus, taxi and car drivers continuously listen to different programs until they disconnect from their jobs. . Even for many housewives it is a favorite pastime. For many students and employees who ride city buses and personal vehicles to their workplaces, it’s like a mobile entertainer. They listen to it on the way to their destinations and enjoy their journey.
Unique Features of Current Generation FM Radio Hyderabad:
The latest technology, quality of service, interesting programs, reaching a broader range of audiences, distinguished FM radios from the old ones. Now, let’s see what are the unique features of current generation FM radios:
• The best company during long distance trips!
Whether they are students or professionals, no one can escape from long and tedious commutes in Hyderabad. With most engineering colleges located on the outskirts of the city, students must spend more than 2 hours on their round trip. Hence, it is quite common to see many students hooked on their mobile phones, listening to the FM radio, during their journey. Even your college buses can’t do without radios.
Since most of the companies are located near the outer ring road, the journey to work takes no less than 3-4 hours, especially if people move from one corner to the other corner of the city: Dilsukhnagar or Medchal. to Hitech city. Therefore, the only entertaining and lively company one can expect during such a long-distance journey is FM radios.
• Not just entertainment, functional and live updates too!
Traffic updates! Hyderabad’s traffic problems are dire; that is why most of the Hyderabadites, even in their busiest schedules or serious mood, do not forget to tune in to FM radio. Traffic updates every 30 minutes surely are a great help in keeping yourself entertained and taking the easiest route possible.
In addition to traffic updates, many of our FM channels offer a quick summary of different events, programs (schedules), the list of the most important events and their locations in the city, news updates, score updates during the seasons of cricket – perfect for planning your day or weekend. Also, there are news updates at least once a day. Also, for any sudden political updates or big news, these FM radio stations are great sources to keep you on your toes.
• Programs synchronized with the local flavor and with a touch of international and national flavor!
Any program that is not a typical mix between Urdu and Telugu is hard for Hyderabadis to notice. Although Hyderabadis are fans of all kinds of music, conversations in a typical mix of Urdu-Telugu-English slang are highly appealing to Hyderabadis and, more importantly, reflect Hyderabad’s cosmopolitan culture. Apart from Telugu, English and Hindi songs are also played.
Few shows like ‘Full to Bindaas’ on Red FM are purely dedicated to Hyderabad audiences who enjoy the native slang (Telangana Urdu-Telugu mix) of RJ Prathika. Other shows like ‘Gabbar Sher’ on Radio City, which is a compilation of funny shayaris inspired by Hyderabadi Muslims, is a huge hit among both Hyderabadis and non-natives alike.
• Reaching listeners personally!
Audience participation has always been a part of radio culture, but now only the way they participate has changed. Phone calls, emails have taken the place of letters. To request their favorite song or comment on a topic or have a casual conversation with their favorite RJ, people find interactive direct phone programs very interesting.
Some of the popular programs:
Many innovative, entertaining and informative programs with unique concepts are broadcast these days. If some shows are successful among the public for their concepts/ideas, few are for the RJ. The following are successful in entertaining the Hyderabadis.
• Morning shows like ‘Happy Mornings’ (Big FM), Hello Hyderabad (Radio Mirchi) etc.
• Comedy performances like ‘Breaking News Babu Rao’ (Radio Mirchi), ‘Raj Ke Saath Bakra Bajega’ (Red FM) etc.
• Programs that broadcast old songs like ‘Cassette classics’, ‘Geetanjali’, etc. (Radio Mirchi), Kal Bhi Aaj Bhi (Radio City).
• Special programs such as ‘Kitten Party’, which are specially designed for women.
• Programs with only English songs like ‘Heart’, ‘Heart of Matter’ (Rainbow FM)
• Listener Choice Shows like ‘Aap ki Farmaish’, ‘Jana Ranjani’ (Vividh Bharthi)
• Shows like ‘Big Charminar’, Paanch Pataka (Red FM) that play 4 and 5 songs continuously at every point of the hour without interruption.
Apart from these, other forms of shows are highly appreciated by the Hyderabad listeners such as quizzes, phone calls and latest movie songs.
Entertaining today’s net-savvy generation through an old entertainment format is a huge challenge, but FM radio has met the challenge successfully.