Digital Marketing: A Fantastic Way To Boost Real Estate Sales
The real estate industry in India has discovered a new and effective way of marketing which is known as real estate marketing. Today our country has more than 200 million online users and is made up of people with high purchasing power, lower middle class and middle class. Real estate companies in India are paying around 25% of their marketing spend on digital marketing. Nowadays, each and every customer does extensive research online before purchasing any product.
There are several ways to boost online sales with the help of digital marketing.
• Blogs are the most effective way
When it comes to a high value product, detailed product details help the customer make better and informed decisions. Therefore, it becomes important to develop blogs about your products and industry-related FAQs. Try to conduct a survey within your current customer base. Go to the deepest questions and mention the answers to all of them on your blogs. Look for trending topics as in the past some of the banks have lowered interest rates on home loans. This type of news should always be presented effectively.
• Develop your strategy and campaign from a conversion perspective
It is very important to perform all promotional activities from the conversion perspective. There is no point in any campaign if it does not have a call to action. You have to tell your audience what they are supposed to do after watching any video or campaign. Therefore, phrases like “call”, “visit here” should definitely be used. Be creative in your campaigns, but tactfully keep the customer engaged and encourage them to contact you. Do not compromise creativity because it is the key to any marketing strategy.
• Involve your customers whenever possible: email, blog, social networks, forums, etc.
You can track customers over the internet through emails, social media platforms like Facebook, Twitter, etc. and you can create blogs, forums and groups. You have to join all of these and you will find more and more people looking for you. Engagement is the fastest and most effective tool to find an audience and this is done through various methods like blogs, infographics, videos and you should start any campaign keeping in mind the end result of it like sales, loyalty and identity. . . These engagement techniques are effective and if done at the right time, would take your business to new heights.
• Second screen marketing for real estate
India is witnessing a new wave in technology and smartphones are leading the way. Nowadays, more than 90% of the youth have smartphones, so it becomes essential for real estate companies to implement a second screen marketing strategy and they must have mobile responsive sites. You should make groups like whatsapp etc. and social media platforms like Instagram, Vines. Real estate developers target both desktop and mobile clients, and in no time at all, the results will be in front of you.