How to Create an Effective SEO Strategy for Your Business Website Last week I talked about what voice search technology means for your business. It is such an important topic that I decided to write a second part related to SEO this week. From the Google Assistant to Siri, people are talking instead of typing […]
Anyone who has not made a career out of the inner workings of computer technology can sometimes be confused and a bit annoyed by some of the jargon they use. The thing is, most of the time they don’t need fancy words, they just make up some because they want to. Here are some fancy […]
Stock photography sites have made it easy for photographers to sell their photos online. However, just because you take photos does not mean that a stock photo site, like Istockphoto, for example, will accept them in their market. In order to sell your photos on a stock photography website, the website must believe that your […]
A custom app and mobile website aren’t just for businesses. It is perfect for associations, organizations, families and yes, even to keep in touch with your friends instantly. With a professional appmakr, you can use this powerful tool in many ways. The smartphone industry is rapidly replacing PCs and laptops as the preferred communication method. […]
I am always excited about all the ways to earn money online. If you keep it simple, you are sure to find something that appeals to you. Here are some ideas to look at. 1) Take paid surveys. Companies pay you for your opinion. Cash Create is an excellent example of this. You can join […]
Google Trends is an indicator of how many people search for a specific term over a period of time. It gives you an overview of the topics the world is searching for. Trends can be classified based on their geographic location, categories, time period, etc. and it also allows you to compare between your searches. […]
Tough economic times create tough decisions for people. When the paycheck arrives and it doesn’t cover everything, people re-evaluate what is being paid and what changes can be made to balance the budget. The first things to be removed are what people consider nonessential. What they spend at the gym often falls into that category. […]
Sole proprietors and small business owners go up and down in market perception of their brand, also known as professional reputation. For that reason, the brand deserves continuous monitoring, improvement and promotion as a component of strategies designed to support the acquisition of new business and encourage repeat business. The goal is to build and […]
So you say you want a brochure? Or an advertisement? Or a radio ad? Okay, but … did you fill out your “Creative Strategy Form” first? Welcome to another issue of Unusual Marketing Tips from JDK Marketing Communications Management. It’s not just a matter of looking at a blank sheet of paper, or a screen, […]
Pay-per-click (PPC) campaigns are a great way to get into online advertising without spending a fortune. You can start with a small budget and see big returns on your investment over time. But even before you start, it is important to understand all the different goals you may have in mind for your PPC campaign. […]