Digital Marketing

3 ways to make money with your podcast

How would you like to make money from your podcast? If you are doing podcasts, the potential to generate income from your podcast is an added benefit to you as a podcaster.

As a podcaster, you don’t have to worry about huge overheads and the income generated through your podcast will be mostly profit.

There are three main ways you can make money from your podcast.

1. Generate income through business sponsors

One of the best ways to generate income for your podcast is through commercial sponsorship of your show. If you can get a major sponsor, you can generate great income for your podcast. As time goes by, major companies are beginning to recognize the true importance of podcasts.

Two moms, Paige and Gretchen, from Virginia understand the importance of business sponsors. They host a weekly show called MommyCast that focuses on moms. Paige is a mother of 5 and Gretchen is a mother of 2.

They have secured two major sponsors for their show, Earthlink and Dixie. As a result, they are earning substantial income just from commercial sponsorship of their show. When they started podcasting, they probably had no idea how popular their show would become. However, Earthlink and Dixie recognized the impact of their show and decided to become sponsors. http://www.mommycast.com/

If two Virginia moms can do this, anyone can achieve the same goal. It doesn’t matter where you live or what you’re talking about. If you can build a substantial listening audience, your chances of getting major sponsors for your podcast will increase.

Commercial sponsorship of your podcast is a great way to generate a great source of income. If you can get a big sponsor, this could make a huge income for you as a podcaster.

When two major corporations like Earthlink and Dixie recognize podcasting as a way to reach potential clients, this is great news for all podcasters. When a major sponsor advertises on traditional radio, the radio station’s signal is limited by wattage to a specific geographic region. However, with podcasting, there is no geographical limitation. Anyone in the world with a computer or mp3 player can potentially listen to the show. Therefore, this is a great selling point for potential sponsors.

2. Earn money with donations

Another way to generate income with your podcast is with donations. For example, Adam Kempenaar and Sam Hallgren host a twice-weekly movie podcast from Chicago called Cinecast. They review different movies and give their opinions. His podcast is becoming very popular and continues to grow day by day. http://www.cinecast.com/

If you visit iTunes, you’ll see that they appear as a featured podcast in your podcast directory. This is a great advantage for Cinecast. http://www.apple.com/itunes/podcasts/

Adam and Sam have decided to earn money by soliciting donations for their podcast. When you go to your website, you’ll see a PayPay button where listeners can make a donation to your podcast. PayPal has a positive reputation and offers a great way to accept donations.

If you provide valuable information to your listener, they will appreciate your efforts and be more likely to donate. Over time, however, Cinecast will likely be able to acquire national sponsors.

When you start podcasting, donations are a great way to generate income as your audience grows.

3. Get money from your website or blog

The third way you can make money from your podcast is with ads on your website or blog. Google AdSense is one way to achieve this goal. AdSense places ads on your website and when someone clicks on the ads, you get paid. https://www.google.com/adsense/

Another way to make money with your website or blog is by promoting different products through Clickbank. ClickBank offers over 10,000 products that you can promote as an affiliate. It’s free to sign up as an affiliate with ClickBank, and you earn money every time someone buys a product through links on your site. http://clickbank.com/

The key element to generating income is making your podcast stand out. The best way to achieve this goal is to list your podcast on iTunes and also list it on other podcast directories. You need to let people know you’re out there so you can get a big audience. Over time, as your audience grows, so will the potential for commercial sponsors.

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