Real Estate Lead Generation Services: A Breakdown of Those Available

Online and automated real estate lead generation services are provided by companies that do most of the lead generation work for you. In exchange for payment, they provide you with targeted leads from potential clients who are researching their home for sale, thinking about buying a home, or actively looking for a real estate agent.

But who are these companies, how do they work, what information can you expect to get from their services, and how much do they charge? For a breakdown of some of the most popular real estate lead generation companies in the industry, read on.

Real Estate Builder

Realty Generator syncs your local MLS listings with your website, manages search engine advertising spend, offers cell phone alerts, and includes CRM (Customer Relationship Management) software.

house values

House Values ​​​​​​​​is a website that allows homeowners to enter their zip code and real estate information in exchange for a home evaluation provided by you. In turn, they collect the visitor’s contact information and pass it on to you for a nominal fee.

house for the mouse

Through a variety of websites and MLS listings, House by Mouse collects information from visitors and passes it to you. Receive email updates, including local prospect contact information and, in turn, pay per generated lead. They charge around $12.95 per lead.

Real Estate Agent Exhibition

Realtor Exposure works by providing you with a personal website that is designed to capture leads from buyers and sellers looking for information on homes in your area. Those leads are sent to your cell phone or email. They also guarantee that your site will appear on the first page of search engine results, but this is not confirmed.

1to1Red

1to1Red allows you to set your monthly budget and then creates a custom lead generation program based on that budget. They can manage advertising, online campaigns, and stream leads directly to your inbox. Their focus is on quality leads and giving you all the tracking information you need to stay on top of your marketing.

For an average of 5 to 15 quality leads per month with 1to1Red.com, you can expect to pay approximately $500.

HomeGain

HomeGain’s biggest selling feature is that you only pay a referral fee if you close a deal. They offer personalized coverage areas for a low monthly subscription fee while providing you with the contact information of web searchers looking for a home appraisal or real estate agent.