Why Social Media Is So Valuable To Your Website

For the past two centuries, media publishers have controlled the flow of information to and from people. Media giants such as News Corporation and Liberty Media control large media distribution networks around the world that distribute news and informational content. While the effectiveness of these media giants will only grow if they use the Internet effectively, social media has opened the door for anyone to distribute their content, ideas, and information on a global scale.

This is one of the reasons why social media and social media marketing are so important to many people and businesses. The social web is also great for people and their freedom of expression and information. Social networking sites like Digg, Twitter, and Google+ give you the ability to quickly share or syndicate content from your blog or website and broadcast it to the rest of the world. Unlike traditional media, users of the social web choose which articles are the most interesting by submitting their comments and effectively voting for the content. The more users vote for a piece, the more traffic that article will get under typical circumstances.

The nice thing about this system is that the best content usually goes to the top of the stack. The web is so big that it’s very difficult for social media marketers to manipulate the number of votes they need to get their sites to the top of social media syndication before they get caught and banned. Of course, unsurprisingly when the stakes are high, many people try to game the system on sites like Digg. It’s also fair game with a front page listing on Digg that attracts anywhere up to 200,000 unique visitors per day. Sites like Slashdot have had a similar effect, becoming the center of attention overnight for some websites and e-businesses.

Although very few good social media marketing products have been created to help businesses that want to promote their websites and content, there have been some good free tools like Social Bookmarker and AddUrl. Most webmasters and internet marketers have had to use unwanted software or waste time submitting their content to all the relevant sites. In 2008, a product called Traffic Android was released that automates the slow process of registering and submitting to social websites. It was meant to be the first of many useful tools of its kind to hit the market; however, other such tools have been few and far between and the good ones are incredibly expensive.

The ability for webmasters to rapidly distribute their content and information is an extremely powerful benefit of web 2.0 and the integration of social media with social networks is another step in making powerful syndication of web content a reality. There are tools out there that integrate Twitter feeds with Facebook news feeds, which is extremely powerful and perhaps the smartest tool ever invented. This means that not only can you almost instantly distribute your content through social networking websites, but you can also post a link and short snippet about your content on Twitter and distribute it through your network of friends on Facebook or vice versa. .

While social media marketing is still a very new phenomenon, I hope this illustrates the impact it can have on your website. As the medium evolves and the best search and syndication technologies and rich media grow, their power can only increase. My advice is that it’s better to get involved sooner rather than later to get through the learning curve of social media marketing before hundreds of thousands of other webmasters get involved and the big media companies come in and start trying to buy all the majors. social websites.