Why Android App Development Is Beneficial For Businesses Seeking Growth And Visibility

Recent statistics on online customer behavior have revealed that the use of mobile applications to buy things and collect data has increased by leaps and bounds. Today, brands receive purchase orders through mobile apps and can also keep customers engaged through various advertisements and activities. Android mobile app development has gained a lot of popularity these days and companies are also creating custom mobile apps that solve customer problems and add value to their business. So if you plan to capitalize on the popularity of mobile devices through apps, then Android should be at the top of your list.

Developing an Android application can be beneficial to your business if you are willing to reach out to the mass. Google’s platform enabled for smart devices and touchscreens is used by more than 80% of smartphones and 60% of tablets worldwide. So, it can be said that Android is dominating the market with its strong presence. Since Android-powered devices are available at remarkable prices, they are the first choice for users. In fact, it is reasonable to create an Android business application for the leading digital market.

Ideal for interacting with customers:

Any channel that is adopted to reach the products or services must be open and simple. If users have to buy devices that are very expensive, their business goals will not be met. With regular features and updates, today’s smartphones offer advanced computing features and can match any laptop or desktop computer in terms of usefulness. Since there are a large number of Android mobile device users, business owners can often target a large market by creating business applications.

No investment in development tools:

Comparatively, Android has a low cost of entry as it offers software development kits for free to the developer community and this reduces development and licensing costs. The same goes for the various tools and technologies, which are open source and available for free. Developers are not supposed to charge any fees for the tools that Google offers as they are available for free.

BYOD Preference:

Android has more than 83% of the market share and this is quite obvious. For organizations that are embracing BYOD policy, they are likely to opt for Android as their enterprise application development platform as it is available for a wide range of devices and businesses can target users of all economic groups. And BYOD environments in general also require higher security, and the Android platform offers high-security features, so users can easily share information and transact without any hassle.

Smart work:

With Android application development, you can put the flexibility and power of the platform to work anytime, anywhere to create best-in-class productivity apps. Android offers more customization options that are based on specific business needs as well as changing market trends. It is easy for developers to modify existing applications and add more features and functionality to make them more contemporary. Android is the best mobile platform between process architecture and applications.

Free options to choose distribution channels:

Google offers the freedom to distribute your applications from whatever medium you prefer. There are no hard and fast rules that you have to put your app on Google Play for distribution. You can distribute it on your own or use any other advertising platform for distribution. In case you want to create an internal business operation and you are not willing to launch the application in the store, then you have complete freedom to do so and Android gives you this opportunity. Depending on your choice of promotional strategy, you can now easily reach your end users through various channels.

Easy adoption:

Mobile app design trends are evolving and this requires your app to be continually updated. This can only be done by experienced Android app developers. Android applications are written in Java language along with the help of rich libraries. So anyone with Java knowledge can work on them. Java programmers generally find it fairly easy to adopt and develop script code for mobile applications. In case of glitches or bugs, any developer having proficiency in Java programming can easily resolve the bugs effectively from the Android application.

So, to conclude, if you are willing to maximize your customer reach through mobile apps, targeting the Android platform will help you transform your business into a profitable company.

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