Digital Marketing

The title is the lifeblood of “keyword enriched articles”!

When writing any article to promote your business, the headline plays an important role. The title of an article is the same as the name of any person. The way one gets to know a person by their name is when someone reads the title and gets to know what the article is about. Some tips can help a company to promote its business on the Internet and can attract excessive traffic.

The first thing when selecting a title for a keyword-enriched article is that it should be simple. When I use the word “simple” I mean that there should not be a single word in the title that cannot be understood by an ordinary person. There is always the possibility that your article contains interesting and informative content, but the heavy vocabulary used might not entice the visitor to read your article, causing them to close the window. Surely it will be a good but an effort without reward. So keep the title simple!

Second, try to use your keyword or keyword phrases wisely in the title to help the search engine bot communicate with you. I will give you the example from my first article. I wrote about “Keyword Enriched Articles” and the title was “What are keyword enriched articles?”. So it wasn’t hard work. Even in my second article (the one you are reading right now: > ) it also contains the keywords that are my preference.

Another important element is that the title is interesting. There is always the possibility that if the title is good, visitors who are wandering the Internet will be attracted. I would like to give you an example of it. Suppose he is sitting with his friend in his dining room after lunch at his house. And a great looking dish is served. You will still like to taste it even if you don’t feel like eating. The appearance and smell of the dish may attract you. The same goes for an interesting title.

So be smart when writing a title for your keyword-enriched article.

Leave a Reply

Your email address will not be published. Required fields are marked *