The ‘business for sale’ market is booming thanks to the Internet
With over 25,000 UK businesses for sale now available online, it’s no surprise that the number of business buyers searching the web for a business to buy has increased dramatically in recent years. As such, business buyers find themselves with a wide variety of options at their fingertips and it is the individual business broker’s job to ensure that finding those businesses online is as quick and easy as possible.
Just as letter writing seems to be a thing of the past, replaced by much more instant emails and text messages, so are the days of business buyers using the phone to find a business to buy. The process of requesting more information about a business that was advertised in a newspaper was laborious for all involved; long phone calls, manual entry of personal details, production and printing of personalized letters and sales details and then relying on Royal Mail to deliver the package without delay.
Today presents a very different story; business buyers want to search for a business for sale, view photos and have instant access to complete sales details right now, on their terms and with the development of the internet, they can! With the right business broker, providing an up-to-date, easily navigable website, buyers can now find their ideal business without leaving home.
With such a large proportion of UK businesses for sale now available to view online, many potential buyers have already found businesses they want to view before speaking to their chosen business broker. Whether it’s a nursing home, post office or nursery for sale, a large proportion of calls from potential buyers are now to schedule a visit to a business, as they have already been able to access the information background check they need online before vocation.
Commercial brokers have had to respond to this demand for instant information and develop their online offerings to meet the needs of this new generation of commercial buyers. Creating services that allow buyers to register online to immediately receive full trade details by email, as well as receive email alerts for new deals that match their business requirements is an essential online offering. Effective business search tools where buyers enter the type of business and area, such as ‘hotels for sale in Scotland’, and the tool presents relevant results provide the preferred business search method.
As well as offering buyers a variety of businesses for sale across the UK, business brokers have also recognized that buyers appreciate introductions from solicitors, accountants and financial advisers who specialize in the business sales market and who offer professional advice at a very competitive price. As more and more potential buyers search online for a higher percentage of services and aids to help them find the right business and, essentially, to buy the right business, business brokers are being forced to provide a greater number of services online. line.