Should you boost a Facebook post or run a Facebook ad?
Facebook is the most popular social networking site in the world, with more than two billion monthly users. To reach more leads and customers with your marketing messages, you can get affordable pay-per-click (PPC) traffic from Facebook. This PPC advertising is much less expensive compared to Google AdWords. Even small businesses with a limited budget can afford to advertise on Facebook.
One of the most important things to understand is the difference between Facebook news feed advertising and Facebook-powered posts.
Advertising on Facebook News Feed
The Facebook news feed is the backbone of Facebook and displays a wide variety of content from people with whom a person is connected. When someone likes your page, they will become a follower. This means that they have the opportunity to view your content on your Facebook page.
Ads in the Facebook news feed are ads that appear in the news feed along with the rest of the content that is sent to your connections and those that you specify as your desired audience. Create an ad from scratch with an image, title, description, and URL.
Posts powered by Facebook
Facebook-powered posts, or sponsored posts, also appear in the news feed, but with a few key differences. If one of your posts turns out to be very popular, you can pay to reach more people by turning it into a sponsored post.
There is a small shortcut to choosing an audience similar to the people who are already using your account, which can help you target people quickly. Sponsored posts will appear in those people’s news feeds.
The key difference is that Facebook news ads offer you much more flexibility than Facebook-powered posts with regard to appearance, description, and providing a URL. The other main difference is that once you publish the sponsored post, you cannot edit it. The language you used in the post may not be an effective marketing message.
If you’re having a hard time finding eye-catching images for your posts, the stock images in the Facebook Ads Center can help. You can also choose different formats and even add a call-to-action button.
Your call to action will depend on your goal for the ad, such as getting subscribers or trying to make sales. Determine your goal first, and then you can decide whether Facebook advertising or Facebook-powered posts are the best format to get your message across.