SEO Website Links and backlinks
Are web backlinks dead?
What should I do for SEO?
So you want your website to be on page 1 of Google search engine results. What you need to consider is where Google is coming from when deciding which websites go on page 1.
Your business absolutely depends on displaying the most relevant websites for a specific keyword phrase search, otherwise your competitors might start taking a look.
In the early days, this was just a matter of looking at the words on the web page. That’s how YAHOO started. Then the founders of Google were doing a research project at Stanford University called “backrub” that looked at web links between websites. (backlinks) as a way to judge the importance and usefulness of websites. They could also exploit the anchor text (the text in the actual web link). This turned out to be a huge success, and before we knew it, Google had usurped YAHOO as the leading search engine because it gave better results.
Needless to say, once everyone knew that Google was looking for web links, the search engine optimizer guys started creating web links in any way and this was for a while a very powerful technique to cheat the system and promote your website. website.
Google responded with the PENGUIN update, which attempts to recognize genuine web links and remove artificial links based on relevance, non-random IP addresses, and non-random anchor text (the link text), etc. This caused a lot of distress to webmasters who had created poor web links and found themselves penalized and well placed on page 1.
Even recently, Google’s Matt Cutts admitted that when Google tried to establish search rankings without using web links, it got poor results. So web links are still important, and you should try to build web links as long as they are relevant links and add genuine value to the person browsing the web.
What other factors does Google use to determine search engine positions? It’s worth keeping in mind that the precise algorithm Google uses is a state secret and is constantly changing. Just remember to think about Google’s business model, where they need to show the most relevant results to their users.
But you can listen to the chatter on the Internet and, in particular, take note of the ads from Google, for example, they have announced that in searches carried out in a mobile (now more than 50% of all searches), will prioritize responsive websites, i.e. designed to display correctly on mobile phones with their narrow screens.
Recently, the Google Search Quality Guidelines have come to light. This document is for your internal evaluators, but it emphasizes experience, authority, and trust. In practice, this means that links and mentions of people who are considered authority they are valued.
There are many articles on SEO, which will have a lot of details, but the main thing you need to do for SEO is:
(1) Provide useful content/information/service, prepare to reveal some business secrets
(2) Persuade others to share your content, perhaps through social sharing buttons on your own website or relevant backlinks from others to your website.
http://www.ruby-web-links.com