Principles of web design and development company to create a great website
How a company is presented to a new user: through the website. How does a company educate its potential customers through the website? How is an organization able to generate more sales leads through the website? In short, a website is the most valuable asset for all marketers in all companies. It is the point of contact for customers and consumers. It is the point of contact for converted visitors.
Therefore, designing and maintaining a website is no small thing. It has to be convincing and attractive. Here are four design ideologies that, when implemented, can really create a boost in business profit margin and provide a healthy head start over competitors.
- Upsurge landing pages
Survey statistics show that when you increase the number of landing pages, there is an increase of over 50% in lead generation. Therefore, when building a responsive web design, it is important to have landing pages that create value for the reader or viewer. The implication is to give the user more convertible content offerings and not just options.
Creating one or two landing pages is not the need of the hour. The current scenario demands websites that have 10 or even 15 pages that provide content through which the user can convert. Marketing strategy is critical: more conversion opportunities equals a higher probability that contacts will convert into customers.
This particular ploy is applicable for both business-to-consumer and business-to-business sites.
- Place custom calls to action
The hallmark of a great website is its ability to convert a visitor into a potential customer and ultimately a user. And every business worth its salt recognizes that blog posts are reliable avenues for attracting new visitors. But how do blogs select a visitor and turn them into a repeat user? The answer is in the CTAs.
So the next principle of website design is to have blog posts that have a CTA attached to them. The point to keep in mind in this crossover is not to put a generic call-to-action button that asks for a subscription to the blog. Make the CTA personalized; When the right call-to-action is presented to the right users, conversion rates increase.
An ideal example is a smart call-to-action that offers a free eBook download to a new visitor, but a free ranking evaluation to a potential customer. Two different people are presented with two different CTAs. This adaptation increases the probability of conversions.
The gist is to have a CTA on all blog posts and keep them personalized.
- german conversion buttons
Placing conversion points that are relevant to the page or post is critical for trusted websites to positively affect results. It is also the strategy that is used incorrectly, regularly. An example better explains this tactic.
Let’s say a business owner publishes an article that talks about social media marketing and methods to take advantage of it. At the bottom of the post is a CTA that can be used to download secret tips to SMO, the chances of a visitor using it are increased tenfold. If the CTA is linked to the steps involved in creating a website, the reader probably won’t use it.
Simply put, a site user will access content offering relevant to the problem explained on the page more often than unrelated content. Relevancy is the key to unlocking a great user experience.
- Strategic Exit Offers
While it’s true that consumers find exit intent bids intrusive, they are a valuable tool for building strong websites. The trick is to include pop-ups on pages that have shown a low conversion rate. Again, use the popup to offer information that is connected to the page in question. Also, don’t ask for verbose details. A short exit intent that is easily actionable is the best starting point for generating traffic.
the last goal
The goal of wordpress website development services is to increase traffic and landing pages are the main element. A well designed landing page is a lead generation machine. It has content that the user wants to have; it allows you to take action and is free from all distractions.
Therefore, companies must take all the steps and implement all the tactics (that are within their reach) to create high traffic pages. If a site doesn’t do this, it fails to retain existing and potential customers. The effect could be as big as one lead per month, turning into hundreds every 30 days.
A piece of advice to share is to always remember that for each company, service or product, a good website will have different elements, as its end users differ. The goal is to communicate with that specific target audience and not the general public.