Pay Per Click (PPC): 2 Profitable Perennial Niches Exposed
In pay-per-click marketing, choosing niches can be a key factor for success or failure. This is an area where you should never rush. Take one step at a time and think carefully before jumping into any niche. Here are 2 profitable evergreen niches for you to consider.
Health
In the area of health, there are so many related topics that you can narrow down. There are many good topics like:
- Diet
- meal
- Physical aptitude
- working out
- weightloss
- body-building
- Treatment of pain and symptoms
- & much more
These may seem like a wide range of topics, however for most topics there is good demand, especially online where people are actively looking for answers or solutions. When there are many topics, it also means that there are many related keywords to target.
I am NOT an expert in the healthcare market, however I do have friends who are doing well in this niche. So I know that this can be a very lucrative market for you.
Personal growth
In the area of self-improvement, there are so many related topics that you can narrow down. There are many good topics like:
- Mentality
- Hypnosis
- Subliminal
- productivity
- Time management
- emotional intelligence
- Neuro Linguistic Programming (NLP)
- & much more
When I first saw the demand in self-improvement niches, I was a bit surprised because it’s usually not cheap to buy such stuff. This audience can be quite fanatical and they like to follow many different self-help gurus.
There is a wide range of ways you can package your materials to sell, such as:
- books
- audio
- videos
- races
- seminars
- training
- advice
I was once a salesperson for a company that sells self-improvement training courses. I also helped a client rebuild, manage, and grow some of their self-improvement websites. These are the reasons why I know this market quite well.
Resume
Both markets are huge, highly profitable, and here to stay for a long time. Since these are evergreen markets, it’s worth putting some effort into building a list.
As a pay-per-click marketer, it’s always good to get into these niches because they have good search numbers to start with. In addition, there are also many well-established sites that already publish information on these topics, making it ideal for content network ads, placement ads, or even banner ads.