Business

Wait Marketing: Communicate at the right time in the right place

WHY ADVERTISE WHILE CONSUMERS WAIT? – Advertising is welcome. Advertising annoys consumers… except when they’re waiting. A Swiss survey confirms that traditional, expensive and saturated advertising is rejected by consumers. TV ads annoy 3 out of 4 consumers. Mailings and Internet ads annoy more than half of consumers, the same for radio, although radio broadcasts […]

Real Estate

Commercial Real Estate Financing with Many Ways to Make the Grade

Commercial Real Estate Financing It is currently being used for many different types of profitable business ventures: office buildings, retail stores, apartment complexes, storage facilities, and the list keeps growing. Today, commercial loan rates are still reasonable enough to take advantage of the hotel/motel industry as well; Investors are also using business loans to purchase […]