Motion graphics are better than static graphics
Visitors can get sucked into the motion graphics on a website as the videos capture immediate interest. Static images or graphics on a website simply don’t grab the reader’s attention as quickly as something like animation or video.
enhanced advertising
New developments in web video technology are resulting in motion graphics that stream audio, text, music, and movement at the click of a mouse. As anyone who tracks web bounce rates will attest, you should grab your visitor’s attention in a matter of seconds. You have to use innovative interactive techniques to capture their interest. You can quickly engage and educate consumers about your products with motion graphics much better than static graphics simply because you can provide consumers with an engaging experience.
Video loops and video backgrounds can be the core of the motion graphics that bring your ads to life. Motion adds additional meaning to the message you want to convey in your ad or web video. Movement in motion graphics is capable of generating a variety of emotional responses in viewers. You can attract your viewers or repel them. You could surprise or shock them. The stronger the emotion you evoke, the better your chances of turning eyeballs into sales. Powerful commercials aren’t just seen on TV anymore, in fact, you’re more likely to see a commercial on Facebook, YouTube, or even LinkedIn.
Static graphics cannot convey the uniqueness of your value proposition as well as motion graphics. Video provides a lasting impression of your site, your product, and your message. As a business promotion tool, video ads are gaining traction among tech-savvy consumers. By using cheap video backgrounds or video loops in your ads, you’ve found an effective, efficient, and cost-effective way to market your products. Budgets to produce a video ad or promotion have been drastically reduced in recent years, some fantastic videos have been produced for under a hundred dollars using stock video.
You can do a lot of amazing things with video backgrounds and animations, from launching an amazing new website to creating a cool branded video ad. Combine your animations with interactive components and you will boost your online campaigns. Creative motion graphics are better than static graphics to attract your potential customers.
Now, with faster broadband, 3G and 4G connections, plus the growth of smartphones and tablets, video is truly the future now.