How to Promote a Brand Image on Pinterest

There was a time when commercial companies were not allowed to participate in Pinterest. Now a company can join the site very easily in the business section. Pinterest is the third largest social networking site and its membership is growing rapidly; it is a community worth joining.

It’s important to realize that creating a board with a few images of your products is unlikely to work well. This is like creating an RSS feed instead of engaging with social media, which is what Pinterest is really all about.

You want to create ‘inspiration’, not ‘hard sell’. You need to connect with customers in a positive, engaging and emotional way. You should aim to excite and inform your potential customers.

So think less ‘catalogue’ and more ‘magazine’.

Pinterest is a very visual medium and lends itself well to any business that offers products for sale. Otherwise, if you are selling any kind of service, infographics and checklists are also very popular pins.

Pinterest attracts many millions of people in demographic terms with aspirations and expendable income, so they will be potential customers for your products. Most of the participants are women, and women are often the buyers of products in the household. It is also worth noting that about half of these women are mothers. It is a very active social media platform that you can use for marketing with little or no cost.

Although you’ll want to display what you have to sell on your boards, think of your merchandise as just a percentage of your total content. To create the best effect you will need to place your products in a lifestyle context and this is achieved through the use of other images.

So first think about what features your products have. What aspects of them do you want to highlight? Are they of high quality? Are they ecological? Are they fair trade products? Do they attract travelers or maybe families? Do your products solve a problem?

Once you know who your products appeal to, you can ask yourself two more questions. How can your customers use your products and what other topics might be of interest to them? The answers to these questions will give you ideas for your boards.

You need to decide how you can offer value to people on your pins; that is, how pins can serve them, to get their attention and attract them to your company. Making sales can continue. If you pin from your website, a tag will automatically be attached to your pins and will travel with them as they are repinned.

Here are some suggestions that can give you ideas on how to display your products on Pinterest and fit in well with the way you work. And remember that the quality of your pinning is reflected in your company.

Cosmetics companies and jewelry companies could post images of makeup techniques, nail art, hairstyles, fashion, color coordination, skincare in the sun, what essentials to pack in a makeup bag and suitcase when he goes on vacation.

An airline or travel company can post images of stunning places around the world, festivals that draw crowds, and the latest gadgets and travel tips for globetrotters.

A paint or furniture company may take photos of room settings in a variety of color schemes to create an idea of ​​how their products might look in customers’ homes. They can customize rooms to give ideas to people who don’t have artistic inclinations or time to design their own living spaces.

A knitting supply store could post images of knitted garments made from its yarns being modeled in beautiful places. A haberdashery company could fix a lot of craft projects. Using other people’s pins to do this is perfectly acceptable because pins get shared a lot.

Real estate agents can include information on how to pack boxes correctly, how to organize the placement of items in rooms when arriving at a new house, how to transport plants, what counts as fixtures and fittings, how to measure windows for new curtains, the latest trends in decoration and various methods to combat stress. This gives customers the impression that you are the kind of company that helps them in any way you can.

Pet care companies can create boards on how to identify breeds of fish, horses, cats and dogs. They can advise on symptoms of illness to look out for, what type of cage suits different types of small pets, how to set up an aquarium, how to care for the saddle, what foods are suitable or unsuitable for certain types of animals and what types of pets are suitable or not for children.

Companies that offer eco-friendly garden products could post pictures of where their wood or bamboo comes from, how to recycle water in the garden, tree species suitable for small gardens, plants that are highly poisonous to pets, and kids, and plants that aren’t, plants that are friendly to bees, how to compost, how to attract wildlife, how to design a backyard garden, how to build raised beds.

Companies that sell fair trade products such as bananas, coffee and chocolate can post photos of their farms and the people who work on them to give their products context and meaning. What do the crops look like when they are growing? What kind of climate and landscape surround the plantations? What does trade mean for the lives of these people? What recipes can you create with their products?

A hotel could take photos of beautiful sights and landmarks in its location, as well as its own rooms, common areas, and dishes. People rarely choose a hotel as a destination; they select a hotel only after they have decided to visit that specific place, so showing people why they should come to your part of the world in this way is a good way to get noticed. It would be a nice touch to add a few recipes from your kitchen and cocktail bar to let people know what you have on offer at your restaurant. They could also add some fun by creating boards on: beachwear, party ideas, table decorations, napkin and towel folding, fruit and vegetable art and maybe a humorous board related to dinners, travel or vacations.

Don’t forget to add a caption to provide backstories to the images; this way you can link more to your followers. Engaging with your audience is the key to success.

Otherwise, popular topics you might like to add to endear yourself to other pinners are: recipes, cute animals, funny pictures, inspirational quotes, beautiful scenery, and stunning photography. But what you choose has to fit with your brand image. Let your personality shine through.

Like any other project, planning is key. So please read Pinterest’s rules and guidance pages carefully, and do some research on YouTube to learn more about understanding analytics and displaying items. You should photograph your products in use to best display them.

Do not infringe copyright and do not include information about special offers with a limited duration.

So when you sign up, you’ll need to carefully create your profile. Which image would be the best to choose?

Decide what your board titles will be, keep them short. Think carefully about whether each headline will catch the eye and explain succinctly but clearly what is displayed on that board.

Create boards that feature your products first so they attract the most attention. After that, more boards can be mixed. Create 5-10 boards, each with 10-20 pins to start with. The first image you place on a board will remain the largest image at the top of the board when viewed on the page where all your boards are displayed, so select it carefully.

Then try to spend a little time pinning every day.

One notable thing about Pinterest is that pins can be repositioned so many times that they constantly reappear, unlike Facebook, where posts sink under new elements and may never be seen again. However, new images are always welcome, so producing original content is desirable. You can use digital cameras or phones to create your visual appeal. Vertical shots work best in the Pinterest format and are easier to view on handheld devices.

When you sign up, choose to follow categories that are a good match for your products and also follow pinners who operate within those niches. If you follow people, there will be a chance that they will follow you. So the more you follow people, the more likely you are to build a large following.

Pinterest recommends that you set up a Pinit button on your website to encourage people to take pictures of it as pins. They also advise that the more you pin, the more attention you will draw to yourself; therefore, setting up a board with ten products will not give you the optimal results you want. Both of these points will give you a better web presence to attract customers, get on their wish lists and generate more sales.