Everything you need to know about SugarCRM development

SugarCRM is an open source customer relationship management (CRM) system, widely used by organizations to manage customer related data and bypass pre-sales and post-sales records. As a complete CRM solution, Sugar automates a company’s core sales, customer service, and marketing campaigns. One of the best aspects of SugarCRM is that it can be used by all organizations, regardless of their size and industry. There are a total of five editions of SugarCRM, namely Community, Corporate, Professional, Enterprise, and Ultimate. You can select the most suitable edition, based on your business requirements and needs.

There are various benefits due to which companies prefer to make use of SugarCRM custom development services from experts. Some of them are listed below:

1. It makes it easy for a company’s sales department to update information about potential customers.
2. Helps establish and maintain customer relationships with an effective feedback mechanism.
3. It can also integrate well with Microsoft Word, Excel and Outlook.
4. You can easily upgrade to its latest version without additional charges.
5. You can easily import and export data from/to other CRM systems.
6. Allows users to create multiple accounts for multiple clients that have a common platform.
7. Provides real-time views of marketing campaigns and sales opportunities.
8. Keeps users up to date with timely notifications about sales and product delivery activities.
9. It helps users to track customer activity which helps to manage marketing campaigns effectively and efficiently.
10. Expert developers can customize applications to meet specific business needs and requirements. There are several plugins available that help to customize the system.

Since its launch in 2004, Sugar has revolutionized the market and has become one of the most preferred CRM systems in the world. One of the key objectives with which this system is used is to improve the profitability and long-term growth of an organization by understanding customer behavior and pattern. It also helps shape trade policies, thus improving productivity and increasing profits. One can simply outsource CRM development projects to eminent companies and avail customized and tailored solutions.

With SugarCRM’s proficient development services, a business can streamline customer data management and also create a custom web interface in line with the brand identity. One can outsource these services to reputed companies where the developers have all the necessary technical knowledge about PHP, Java Script and C#. They offer customized solutions and help understand customer behavior.