Digital Marketing

Writing a great sales brochure

Aside from the importance of creative copy, a successful flyer should be written using the AIDA formula. 1. Get the ATTENTION of your audience 2. Keep your INTEREST 3. Arouse the DESIRE for them to respond, and 4. Push them to take positive ACTIONS 1. Get the ATTENTION of your audience The first, and possibly […]

Digital Marketing

Copywriting for Your Business – Brochures, White Papers, and Case Studies – Which One Should You Choose?

Looking to drive sales and brand recognition? Perhaps you are looking to become a thought leader within your market? If you answered yes, then it’s time to start working with a copywriter. Copywriters help create marketing material by writing the material for you, but what material should you choose? Learn the difference between brochures, white […]