Digital Marketing

What is procedure modeling?

Business functions and business processes represent what the business should be doing. The business procedure defines how the company should do this. Each step in a process is a function. Similarly, each step in a procedure will be a mechanism: a mechanism is the means by which a function is executed. example: suppose we have […]

Digital Marketing

Should agents increase staff or outsource marketing from their insurance agency?

Most agencies know they need to improve their marketing, start a digital marketing program, embrace social media marketing, and update their website. All of these are important to the long-term success of an agency. To accomplish this, agency owners must determine how and when to spend valuable budget money. This invariably leads to the question […]