Bulk SMS Marketing Tips You Need for Brand Awareness
Bulk SMS remains one of the most important forms of digital marketing for any major or growing brand. The multiple benefits that it can provide make its popularity among marketers evident. You can easily measure and track the results, and the costs you incur for such promotional SMS are half that of other forms of marketing. If you haven’t jumped on the mass SMS bandwagon yet, now is the right time. Here are some tips on how you can use bulk SMS services to increase your brand awareness in the market.
1. Start with a reliable marketing list
The first consideration for any bulk SMS service provider is the target audience. Make a contact list that has the names of all your past, present, and potential clients. Keep in mind that only the right message to the right person will get you the results you want. Even the best promotional SMS to the wrong person looks like spam and will lose customers instead of gaining new ones.
2. Value of the offer for the client’s time
Every transactional SMS you send should offer good value for money. Your customers shouldn’t complain that you offer them deals that they can easily take advantage of elsewhere. Frivolous messages end up annoying customers, and they will rather opt out of your business. Track the SMS you’re sending to see if you’re offering customers value for money. Check the number of people who are following your call to action.
3. Take a personal approach
An experienced bulk SMS service provider will always advise you to take a personal approach when addressing your customers. Instead of addressing them as “customers,” use their name when sending them messages. This will help you form a friendly association with your customers. This personal approach is a way to make customers feel valued and increase their brand loyalty. Get to the point quickly within those 160 characters, but be careful not to be too direct and introduce yourself in a catchy and engaging way.
4. Time the SMS correctly
Following the right moment improves the chances that customers will read the transactional SMS. You’ll understand the proper timings through some trial and error, though there are some general guidelines you can start with. Weekends are a good time to send bulk SMS as your customers will have free time to view the message and not get irritated. It is better that the messages are not sent too late or early in the day. A clever trick that many brands apply is to set up triggers for their customers that will cause them to receive messages after particular actions.
5. A strong call to action
A call to action should be strong but brief. You must have clear instructions on what you want customers to do. Putting in too much jargon and complicated instructions means the customer is less likely to follow. A sense of urgency always works in a call to action. For example, if you are offering a coupon, mention the expiration date of the offer or that it is for a limited period. Don’t forget to include a way to contact you in the call to action.
For more information visit: http://www.msgclub.net/sms-service/bulk-sms-api.aspx