7 tips for a PPC advertising campaign

If you have a small or medium business, you may be looking for a PPC campaign on a low budget. Since these ad campaigns come with so many features, you might find it difficult to run this campaign at first. Here are some tips for you if you want to get started with this form of advertising.

#1 Start with a few products

First of all, you need to choose some of your best services or products to get started. To do this, you must find out the products that are the most popular. These products or services must have the highest conversion rate and profit margin.

Quality Level #2

The success of your PPC campaign also depends on the level of quality. This technique is used by Google for a successful advertising campaign. If your QS is very relevant and high, you won’t have to pay too much for ad placement.

So how do you get a high QS score? One way is to match ads, keywords, and landing pages effectively.

#3 Understand ad networks

In Google AdWords, you can show ads in two different places, for example. Google will show your text ads on the search results page, or you can show display ads on your Display Network.

Here it is important that you target only one ad network in each campaign. If you are targeting both the display and search networks, you can divide your task into two sections: the display network and the search network.

#4 Personalize your advertising campaign

You must customize your ad campaign to show ads in the relevant areas. These are the areas where your products or services are most likely to be purchased. For example, if you’re a dentist in California, you don’t want to show your ads in New York.

#5 Target mobile phone users

Today, most Internet users browse the web on their smartphones. Depending on your business, be sure to target mobile users as well. Therefore, you need to adjust your ad campaign accordingly.

If you know that most of your customers don’t use mobile phones, you can make changes to your mobile ad bids to save a lot of money. However, keep in mind that most people use their smartphones to browse the Internet.

#6 Use exact words and phrases and keywords

When making keyword lists, you should make a list of exact matches. This way, your ads won’t get too many clicks and impressions, as your ads will be shown to customers who type in the exact keywords or phrases.

This will also help you increase your conversion rates and ROI, thus growing your business.

#7 Go with text ads

At first, it is recommended that you choose only text ads. Make sure your text ads have a few keywords in the relevant ad group. This trick is good if you want a higher quality level.

So with these 7 tips, you can run a successful PPC advertising campaign to grow your business.