5 types of headlines that drive traffic and attract readers

Very few people read all the content, most only read the headlines. In fact, eight out of ten people would only read the headlines. It’s because the headlines set the tone and set the main topic of the article. Plus, big headlines can only drive more traffic to an article. Hence, one should focus on writing great headlines to improve copywriting.

Not only does the title affect click-through rates, it tells readers what type of article they are about to read, therefore if the title is misleading, people will lose interest in it.

So what makes a great headline?

It purely depends on who it is being written to and where it is being read. Great content should accomplish two things:

• It must attract the target audience
• It must add value to them

In addition to writing creative headlines, it should not be forgotten that the headline must also be attractive for SEO. When writing cute headlines, you must not forget to make them effective and solve problems as well. Headlines must be compelling enough to attract an audience and must be of great value to readers in order to improve their lives.

Here are some great headline examples that would help increase traffic to a blog or article.

1. The “Best” headlines

These headlines are usually exact match searches and are most powerful for SEO. For example, if you want to find ways to improve your home décor, wouldn’t you be intrigued by the best ways?

These headlines begin with the words “The best ways to …”

Examples:

• The best way to save more money while restoring your home
• The best way to make your site more SEO friendly

2. The headlines “If I were you”

Each of us wants to be more successful and wants to improve. We all love to accomplish more in less time. It’s that feeling that makes the “If I Were You” headlines so powerful.

We all love to know why we should do something in particular and what benefit we would get from it.

Example:

• Why should you buy a fitness tracker?
• Why is shopping for electronics online so crowd-pleasing these days?
• Why do most people choose to buy furniture online?

3. The “let me list” headlines

Most people generally like list posts. These types of articles attract people for some reason and inspire a lot of clicks compared to other articles.

Example:

• 5 types of content that are transforming the digital marketing trend
• 5 signs your obsession with mid-century modernity is overwhelming

4. The headlines “Don’t be stupid”

Who wants to look like a fool? Nobody, right? Headlines highlighting mistakes to avoid are extremely compelling. Because we all want to make sure we don’t make such mistakes.

Example:

• Five Fatal Mistakes SEO Newbies Should Avoid
• Five Worst Marketing Habits You Should Ditch Right Now

5. The headlines “Don’t be ignorant”

We all want to be the first to know about anything that is happening. We want to be up to date at all times. So there is something you want people to know, so definitely write it down.

Example:

• What does your choice of pillow design say about your personality?
• Everything you need to know about Facebook hashtags!

There are so many different types of headlines, some may be better for SEO purposes and some may be better for attracting people. It depends on what the writer is trying to achieve. For example, an SEO services company would want to focus more on SEO, while a creative writer writing for fun would want to attract creative people who would be interested in reading creative articles. So it all depends. However, when writing, every writer must focus on what they want to achieve and want to convey to their target audiences.