Digital Marketing

Wellness Coordinators: How are you addressing quality of life in your workplace wellness program?

Wellness is more than just physical health. Well-being is multidimensional and comprises six dimensions: physical, social, emotional, intellectual, occupational, and spiritual. It can easily be argued that these six interrelated dimensions play a role in quality of life (QoL). Wikipedia broadly describes quality of life as “the general well-being of individuals and societies.” Wikipedia describes […]

Digital Marketing

Marketing Planning: Don’t SWOT

SWOT (Strengths, Weaknesses, Opportunities, Threats) is a popular framework for developing a marketing strategy. A Google search for “SWOT” and “planning” returned almost 93,000 results (August 2004), most of which praise the use of SWOT. Some students have said that it is the most important thing they learned at the Wharton School. Although SWOT is […]