Digital Marketing

5 tips to reduce overfitting

Over-optimization (overfitting) is the biggest threat to AOS strategies and also a subject of endless discussions that have no simple, general solution. In today’s article, I would like to share with you 5 tips, how I myself try to minimize the danger of overfitting. 1. Build your systems using 40-50% of all historical data available […]

Digital Marketing

The evolution of influencer marketing

Almost all of us have known Influencer Marketing, it has had a notable impact on current marketing. Consumers now trust influencer marketing more than any other marketing method, why? For his genuine message to all. Old fashioned or traditional marketing still works but we can’t deny the fact that most consumers were already enthralled by […]