Digital Marketing

Mobile Email vs. SMS

Are mobile emails gaining priority over text messages? Mobile emails are fast becoming an ingrained part of the modern lifestyle. Previously, sending emails was limited to PC only. Thus, for instant messaging SMS (Short Message Service) gained popularity. SMS is used to send short messages. And the best part of SMS is its incredible speed […]

Digital Marketing

The four cardinal points of any good writing: expression, content, organization and technical precision

All writing that is judged good must have these four cardinal factors; otherwise, the write will fail regardless of its intended purpose. Remember that the intent of your writing should be to inform, instruct, entertain, solve a problem, or show how to achieve a goal or objective. Always write for your target audience and not […]