Niche Retailers Are Losing The Boat With Online And Phone Surveys

Have you ever been considered a ‘loyal customer’ by a retailer, after that retailer files for bankruptcy and in that declaration sells your assets to another, including your contact information and details? Yeah, and when it happened I didn’t feel like a loyal customer, I felt used and abused, hunched over and screwed up. I could have agreed with that, had I been asked and offered to opt out of submitting my information, but that was not the case.

Of course, I think we all know that retailers raise prices and then pretend to give us a discount because we are a so-called loyal customer, just like I think we all realize that when we give surveys online or over the phone, they are only getting more. information to sell us more things. Let’s discuss this, shall we?

Asking a customer if they are very likely, likely, or not likely to recommend a store is seriously the wrong question. Also, asking someone how they would rate their last visit to a store where they made a purchase is also wrong. Let’s discuss why.

Not long ago, I had commented online about a product that I bought from a major sports retail store, you know, a store like:

– REI

– Sports Authority

– Sports chalet

– Cocks sporting goods

– 5 large

In fact, it was one of those listed above. If you know anything about the big sporting goods retailers, you know they’ve seen better days – online sales are taking its toll on the industry and there have been some big, high-profile bankruptcies, hopefully we’ll see more in the future. .

Here’s something to think about; There was an interesting article on Business Insider on January 12, 2017 titled; “Amazon’s plan for 100,000 new jobs in the US may not be exactly what Trump was looking for,” by Eugene Kim explaining the massive profits made by Amazon and the lackluster profits and dramatic challenges and store closures of large retailers from Sears to Macy’s.

There was an interesting article in CFO magazine titled; “US Retail Sales End Year 0.6% Increase – Sales Gained Momentum After Slow Start to Holiday Season, Bringing Profit for All of 2016 to 3.3%.” written by Matthew Heller and published on January 17, 2017. The article read:

“The NRF [National Retail Federation showed] Reported holiday sales rose 4% in November and December year-on-year, and 2/3 of US production goes to goods and services consumed by US households. A 2.4% increase in car sales accounted for much of the retail sales increase in December as buyers took advantage of the deep discounts offered by the auto industry. “The strategy worked to a large extent, with the year-end surge pushing car sales to another annual record,” the WSJ noted. Sales at building materials stores and furniture stores increased 0.5%, while sales at online retailers increased 1.3% last month after gaining 0.3% in November. “.

So, you see that the problem is not only with the sporting goods sector, although it has been quite affected. Myself, I have gone online shopping for most of my sporting goods now, except shoes, I like to try them on before buying. All surveys and customer loyalty programs don’t seem to work in this space. It’s a blue horizon for Amazon going forward.