Digital Marketing

Why Instagram is so powerful for your business and personal brand

Do you know how powerful Instagram is?

Most people have already heard of the little app called Instagram; who has conquered the world. It doesn’t matter if you’re tech savvy, knowledgeable about the latest and greatest apps, or barely able to check your email. We can all agree that someone we know is always on Instagram. If you look around today, it’s rare to see someone glued to their phone, completely unaware of what’s going on around them. It’s really interesting how many people use their phone while they’re in the middle of a conversation, sometimes more focused on the phone than the conversation they’re having with the person right in front of them. Has this ever happened to you, or maybe you even did it yourself?

It is a different world than we live in now; unlike 10 – 20 years ago. Back then, smartphones weren’t that smart, apps weren’t that prevalent, and people weren’t totally fascinated with their phones and more importantly, the apps they use on them. These days, you can use apps like Instagram to chat with friends, whether it’s tagging them in something you saw, sending them a video message, replying to a story they posted, or even seeing something that reminded you of them. You can also get stuck exploring different cities, watching the daily life of your favorite actor, or your favorite comedian doing a live broadcast or some sports highlights from last night’s game. None of this existed 15 years ago, back then people maybe turned to TV for entertainment, but now people spend more time on their phones than ever and Instagram is where they spend most of their time. Whether you have a business or want to build your personal brand… Instagram is definitely one of the platforms you need to use, here’s why.

Did you know that on Instagram you have access to more than 800 million users every month? Instagram is rapidly rising to the top of all social media platforms and with a whopping 800 million users, it has become one of the best platforms to reach your target audience. While Twitter has hovered around 350 million users for a few years, Instagram has surpassed that and will hit 1 billion users in the next year or two. As the old saying goes, “Meet your customers and people where they are.” And right now, they’re on Instagram, and Instagram is on their phone, which makes it even more powerful. Take a look, you can always find someone by looking at their phone and more importantly using Instagram.

Instagram makes it easy for you to network. The networking capabilities and vast reach that Instagram has given us, on a global scale, is unmatched. Smart people like you know to take advantage of every opportunity to grow and expand your network. Instagram allows you to connect with people based on their interests, location, hash tags, and mutual friends and contacts. The best part is that you can build your network all over the world from your smartphone. Now this gives you a good reason for all the time you spend on Instagram.

Instagram maximizes your reach and engagement. Instagram has 58 times more reach and follower engagement than Facebook, and 120 times more reach than Twitter. Therefore, building your Instagram audience is vital to your success now and even more so in the near future. If you’re not building your target audience (people who are interested in your business or personal brand), it’s almost like not having a cell phone or email for people to contact you. It’s like a fisherman who doesn’t have a fishing rod or a fishing net, a barber who doesn’t have a hair clipper, we’re sure you got the point. Start building your audience today so you can quickly start gaining momentum and exposure, preparing for the future with a strong foundation to build on.

Instagram is fun and easy to use. For those of you who are familiar with Instagram, you already know how fun and easy it is to use. Whether you have a personal or business account, you probably already understand how powerful Instagram can be. People can explore different cities, countries and continents right from their phone and also watch and make live videos for their audience. You can join someone in a live video interview style. and the possibilities are endless with new features being added frequently. Instagram allows you to basically have your TV network without the cost of the TV network. Even better, you can get live feedback from your audience with comments and engagement right as you talk to them, that’s more powerful than TV.

People love photos now and always have and always will. For those who have never used Instagram before, it can be an amazing way to connect with people and build a highly focused, targeted audience. You can create a local, national or international audience according to your preferences; brand, profession or passion. There is an old saying: “A picture is worth a thousand words.” Start using Instagram today and let your images speak thousands of words for you. People have always loved images for generations, so you know Instagram will be here for a long time.

Using Instagram you can create meaningful connections. Most people already know that Instagram has been growing by leaps and bounds. Especially in recent years, now the time is perfect for you. Everyone knows someone who is always on their phone checking their Instagram, and more importantly, Instagram grabs people’s attention. It has become one of the most powerful platforms that people and businesses can use to connect with others. Can you imagine connecting with new people and potential customers every day just by using Instagram? What if you could develop a rich and meaningful connection with your audience? At the same time create and develop your own brand and presence in the minds of people around the world. Not to mention keeping up with friends and family as well, Instagram really lets you do it all and more.

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