Website Value Assessment: How to Evaluate Your Website Value
Although there are many tools for calculating the value of a website online, they may not always be accurate. It is for this reason that you must understand how to assess the value of your website. For example, some of these websites use only the revenue earned from Google AdSense. This is incorrect because many websites have many other sources of income in addition to Google AdSense. Second, Google AdSense revenue cannot be considered the standard for measuring advertising revenue, as it is actually very low.
Another factor that has been used incorrectly to measure the value of a website is the Alexa ranking. Although this is a widely used measure, it is primarily based on the amount of traffic to a given website. To be considered, users must have an Alexa toolbar installed. This eliminates the count of many other visitors to a given site. Second, a large number of visitors to a given site does not necessarily equate to high income. Revenues are primarily based on the business model that the site’s employees have.
Accurate methods to determine the value of a website
Although these methods may seem tedious, they are the best approach to determining how much a website is worth. Another factor to consider is that only a website owner can accurately calculate its value. This is because only he or she has custody of the website data.
1. Amount of income generated
There are numerous ways to monetize a website. The most common include:
- Offering ad space – Examples include AdSense, Infolinks, and affiliates.
- Product sales: Examples include e-books, branded caps, and T-shirts.
- Subscription-based payments – Examples include online courses and membership-based resources.
A website that has these or any other way of generating income can be valued based on the amount of money it generates daily, monthly or annually.
2. The age of a website
This offers additional value to a website because search engines, especially Google, give it more value. This is based on a number of parameters including:
- Brand awareness – The older a site is, the greater the chance that it has become a well-known brand.
- Number of backlinks – Older websites have more backlinks than newer ones, which means more traffic.
- Trust – People will definitely trust an old website more than one that has just been created.
Although there may not be a definite monetary value, age places an older website at a higher value.
3. Domain name
The factor to consider here is the market potential of the domain name. A domain name can determine a brand’s competitiveness, marketability, and SEO. An easily recognizable domain name is easy to find and remember. This automatically translates to higher traffic and therefore higher earning potential.
4. SEO analysis
Websites vary a lot in terms of the way SEO has been applied. A site that has high-quality SEO is definitely more visible than one that doesn’t. As such, it will be of greater value.
5. Web content
There are websites that automatically attract numerous visitors, including unique page views due to the quality and value of their content. An example is a news site that is well written and has new content every day. Others are educational sites. These sites will have higher values due to the value of their content. This is also an indicator of the amount of work that has gone into building the site.
6. Assets of a website
These are all the additional features that a website has in addition to the basic structure. These may include:
- An advanced topic
- An email list
- Professional type accessories
- A premium domain name
7. Traffic
A website that attracts a large amount of traffic has greater business potential than one that does not. The higher the traffic, the higher the market value.
Top 5 Free Website Value Calculators
The tools listed below are some of the best free tools for verifying the value of a website, based on the parameters they use.
1. Website value
Website Value is a free website value calculator that helps to rank and estimate the value of your website using Alexa and Google rankings. Also, you can estimate how much daily ad revenue your website generates.
2. Website Outlook
This site evaluates the value of a website based on Alexa ranking, Dmoz listing, ad revenue, daily page views, etc. It is popular because it also offers suggestions on how to further improve the value of your site.
3. The value of your website
The Your Website Value team brings 18 years of experience to help you assess the value of your website. It graphically displays your web traffic and also gives you a score based on how fast your page loads so you can troubleshoot potential drops in user traffic based on speed performance.
4. Website value calculator
The values not only rate your website, but also give you the name and value of the best websites online so you get an idea of how your site compares to more famous names like Google or Twitter.
5. Site price
This is a free tool that uses a variety of factors to calculate the value of a given website. Its key pricing parameters include:
- Number of daily visitors
- Backlinks available
- Visibility within search engines