The Power of Slogans: Take My Slogans Quiz!
An effective logo / tagline combination can be one of the best ways to successfully brand your business. But you don’t have to take my word for it.
Do any of the following phrases sound familiar to you?
See if you can identify which companies each of the following slogans belongs to. You will find the answers at the end of the article. But before you read ahead to get the answers, take a few minutes to test the power of slogans by naming the brand that each of these top-ranked slogans belongs to.
1) do it your way
2) Is it in you?
3) The fastest top picker
4) just do it
5) It’s anywhere you want to be
6) Wanted drivers
7) When you absolutely, positively have to be there overnight.
8) good for finger licking
9) Because I’m worth it
10) let your fingers walk
So what exactly is a motto?
When it comes to marketing, one of the most powerful tools you can use to build your brand is a tagline or tagline. The two terms are practically interchangeable. I tend to use the word motto. The following are definitions for both terms:
Tagline – An often repeated phrase associated with an individual, organization, or business product.
Slogan: phrase that expresses the objectives or nature of a company or organization.
The two most important parts of each of these definitions are:
1) a phrase that is repeated frequently
2) express the objectives or the nature of a company
The power of a great motto
Think about the slogans you know and remember. They communicate something unique, valuable and memorable about the brand they represent. And they are always included in any communication about that brand. You see the logo and there is the motto. They are usually catchy. Easy to remember. Descriptive. Smart. Fun. Short and sweet.
Best of all, they help you remember a brand and the ONLY thing the company wants you to remember about that brand. And that’s the power of a great motto.
Slogans make you a priority
Your goal as a marketer should be to achieve what we in the marketing world call “higher consciousness.” Simply put, this means that you want your product or service to be the FIRST one that your prospects think of when they are considering a purchase in your product or service category. Because chances are, if they think of you first, they will buy from you.
The logo / tagline power combination
I love logos and taglines, especially for small business marketers because when you combine a great logo with a great tagline, you have a powerful marketing mix that can communicate a lot in a very few words in a very small space.
And, because you can use them in every piece of communication about your business, you have the opportunity to burn them in the minds of your potential customers through repeat exposure that doesn’t have to cost a lot of money.
It is possible to get great slogans on a small budget. Of course, we think of big-name advertisers when we think of memorable taglines, but you don’t have to spend a lot of money to come up with a great tagline.
The first step is to create a solid strategic marketing foundation for your product or service. You also need to truly understand what is unique and valuable about your product or service. And you should have a very clear idea of what you want to communicate about your product or service to your prospects. With this information and creative brainstorming, you too can come up with a memorable catchphrase.
Once you have one, USE IT everywhere!
Include your tagline with your logo on every piece of communication or marketing you publish and you too can raise awareness among your prospects and customers.
Here are the answers to the lemma test:
1) Burger King
3) Bounty paper towels
7) Federal Express
10) Yellow Pages
How would you do? It’s quite surprising how many of these you knew, right?
For more top-notch advertising slogans, visit http://www.adslogans.com. It’s a great way to see what a good catchphrase is so you can model your own after success. After all, one of the quickest and easiest ways to be successful is to model those who have already done it.
(C) 2005 Debbie LaChusa