The Complete Ad Operations Toolkit – 26+ Tools
Ad Operations is the dark horse of ad technology. Various AdOps roles may not seem so glamorous until you figure out what they do. If you want a cinematic metaphor, then we’ll have to go with The Expendables 2 … mainly because the Part II team includes Chuck Norris.
There you go. A team of specialists. And they are tasked with the most important of all goals. Each person on the team is involved in maximizing, growing, and optimizing advertising revenue. Like Expendables, a team with a variety of specialties and tools is often needed to get the job done.
We are going to focus on some of the most powerful AdOps tools. If you can’t find what you want to add to your toolkit here, maybe it’s not made for AdOps?
Here’s our list of the top AdOps tools
Find out how to use all of these and you’ll likely be featured in Stallone’s next Expendables 4. Or maybe it just lets you run your digital ad campaign. Probably just the ad campaign, but don’t stop dreaming big. After all, you are an AdOps professional. That’s like a super power if you’re really good at it.
- Watch Video Converter
- URL encoder / DecorderU
- Nielsen Media Markets Map
- Apigee API Console
- VideoHub VAST / VPAID Tag Validator
- DoubleClick impression generator
- DoubleClick macro generator
- MediaMind retargeting test page
- Google VAST Inspector
- Text comparison tool
- Multiple Survey URL Builder
- AdTag preview
- HTTP header information
- Your browser
- ClickTag / Malware Checker
- HTML code cleaner
- GeoEdge Live Ad Verification
- CostPer Mille Calculator
- Click rate calculator
- Customer cost calculator
- Cost effective per click calculator
- Cost effective per thousand calculator
- FireFox “FireCookie” Plugin
- Flash RichFLV Editor
AdOps is complex, but these tools are powerful
If you’re working in AdOps, it will generally fall into one of three categories (with a ton of overlaps): technical tools, data collection / analysis, and execution (that is, making use of everything). The former is the most complex role in the ad operations space.
Our 26+ tools mainly focus on the first two categories. We provide you with great technologies and tools or services to obtain powerful data. Get familiar with this list. While it may not be something that you can improve in just a few weeks, it is something you can refer to as you move forward with your AdOps strategies.