Digital Marketing

The Complete Ad Operations Toolkit – 26+ Tools

Ad Operations is the dark horse of ad technology. Various AdOps roles may not seem so glamorous until you figure out what they do. If you want a cinematic metaphor, then we’ll have to go with The Expendables 2 … mainly because the Part II team includes Chuck Norris.

There you go. A team of specialists. And they are tasked with the most important of all goals. Each person on the team is involved in maximizing, growing, and optimizing advertising revenue. Like Expendables, a team with a variety of specialties and tools is often needed to get the job done.

We are going to focus on some of the most powerful AdOps tools. If you can’t find what you want to add to your toolkit here, maybe it’s not made for AdOps?

Here’s our list of the top AdOps tools

Find out how to use all of these and you’ll likely be featured in Stallone’s next Expendables 4. Or maybe it just lets you run your digital ad campaign. Probably just the ad campaign, but don’t stop dreaming big. After all, you are an AdOps professional. That’s like a super power if you’re really good at it.

  1. ShowMyCode.com
  2. U.S
  3. Watch Video Converter
  4. URL encoder / DecorderU
  5. Nielsen Media Markets Map
  6. Apigee API Console
  7. VideoHub VAST / VPAID Tag Validator
  8. DoubleClick impression generator
  9. DoubleClick macro generator
  10. MediaMind retargeting test page
  11. Violinist
  12. Google VAST Inspector
  13. Text comparison tool
  14. Multiple Survey URL Builder
  15. AdTag preview
  16. HTTP header information
  17. Your browser
  18. ClickTag / Malware Checker
  19. HTML code cleaner
  20. Compete.com
  21. AdClarity.com
  22. GeoEdge Live Ad Verification
  23. CostPer Mille Calculator
  24. Click rate calculator
  25. Customer cost calculator
  26. Cost effective per click calculator
  27. Cost effective per thousand calculator
  28. HttpWatch
  29. FireFox “FireCookie” Plugin
  30. Flash RichFLV Editor

AdOps is complex, but these tools are powerful

If you’re working in AdOps, it will generally fall into one of three categories (with a ton of overlaps): technical tools, data collection / analysis, and execution (that is, making use of everything). The former is the most complex role in the ad operations space.

Our 26+ tools mainly focus on the first two categories. We provide you with great technologies and tools or services to obtain powerful data. Get familiar with this list. While it may not be something that you can improve in just a few weeks, it is something you can refer to as you move forward with your AdOps strategies.

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