The benefits of services like RedX and LeadSenders for real estate agents
Expired listing lead services, such as RedX and LeadSenders, provide real estate professionals with a continual slowdown of leads from which to grow their business. The main advantage of both services for REALTORS is that they enjoy the advantage of being the first to act on the competition. Agents using these lead dispatch services are notified as soon as the lead is available. These services then provide users with the information they will need to quickly contact the lead, start building the relationship, and ultimately turn the lead into a listing or sale.
Although they are similar, LeadSenders and RedX (Real Estate Data Exchange) have some very significant differences. The most significant is the punctuality of the service. When the RedX system provides real-time expired lead lists, the LeadSenders system provides information on a daily basis. In contrast, when RedX software provides a lead-by-lead history, there is no way to easily create visibility across all listings that expired six months ago and have not been re-listed.
In general, the services provided by Real Estate Data Exchange are a bit more comprehensive than those of LeadSenders. In addition to the expired mls listings, RedX also provides real-time FSBO listings from multiple databases. The RedX also crawls multiple databases to provide a complete picture of expired listings and fsbo, allowing the real estate agent to be much more informed when making contact for the first time.
In addition to those services, RedX provides an expanded menu of marketing resources not currently available through major senders. These resources include tools to help REALTORS update their websites with the latest lead capture technology. For real estate agents who do not currently have a dedicated website, RedX even offers a service to provide them with a turnkey solution.
Between RedX and LeadSenders, they both have their own unique benefits. As a result, it is ultimately up to the realtor to choose the system that best suits their needs. When evaluating these types of lead generation systems, there are many things to consider. Regardless of cost, the caliber of the leads, as well as the technology used to identify prospects, is one of the most important factors to consider. If you are a REALTOR considering these two systems, weigh the benefits of both and choose wisely.