Small Business Excuses That Make No Sense
It’s an excuse I’ve heard too often from small businesses. ‘it is much easier for larger and more established companies. As a small company, or a new company, we are at a great disadvantage.’ Total tosh, and here’s why.
As a small or new business, it is not acceptable to blame problems, difficulties, or challenges on the mere fact that the business is small or new. In fact, smallness and novelty are a lot of advantages, or they can be if you apply a little ingenuity, a little forward thinking, and accept a little appreciation of the options available to you.
First, let’s consider the benefits a small business has over a large one. Yes, a small business really does have benefits compared to its much larger rivals. Think of a cruise ship and a speedboat speeding through the night. Ahead is a large iceberg, though it’s not easy to see until you get pretty close.
The cruise ship sees it and begins to veer to one side, although there is another iceberg ahead, which means regular adjustments must be made. There’s a lot of frantic checks and calculations, direction and re-checks, and not a lot of very responsive direction changes. It is often better to slow down a bit, take stock and take things carefully one step at a time.
However, the nimble little speedboat is able to adjust course very quickly, dodging obstacles and quickly changing course to take advantage of new open paths and steer clear of any potential problems or dead ends.
You don’t need me to explain how that analogy works in terms of companies big and small. But today, with online technology and social media marketing, new opportunities can open up with little or no warning, and it can take much longer for larger companies to take advantage of those opportunities. Be on the lookout for opportunities and take advantage of them to completely outperform larger companies.
What about the newer companies? Do they have any advantage over the more established ones? OUI well south. Let me explain through another analogy. This time imagine a house that has been standing for a couple hundred years. Over time, the land has shifted, the river has widened, and the ground has become wetter. The old house is beginning to creak and crack, and has had to be held together with metal posts, pushed up with metal struts, and reinforced with buttresses.
On the other hand, consider that the property is being built on the same land, but with current conditions in mind and more aware of the likely direction that land saturation will take in the future. This house is built on raised stilts and is fully capable of dealing with wet conditions.
The newest businesses are built within the context of current opportunities and customer preferences. By building businesses from the earliest days within the context of today’s climate, it is possible to create a resilient, responsive and dynamic business presence that is not going to suffer under the weight of many years of patching, fixing and adapting that older businesses are having. to deal with.
There are also other excuses given by smaller or newer businesses, including online businesses and even those that run their businesses entirely from home. I’ve heard excuses like ‘it’s easier for more established or larger companies because they have flashy business addresses, premises and offices’ or ‘larger companies can afford to hire teams of telephone operators to answer the phones all day, while I I have to do that in addition to running my business’, and even ‘larger, more established companies can afford accountants, while smaller companies have to spend a lot of time trying to do everything in-house.’
These excuses are just scratching the surface, but I refute all of them completely, as I do with the very fact that a company is new, or small, or even both.
Even the most casual of online searches will reveal excellent virtual office service providers, offering highly affordable and easily scalable business services such as a virtual office address, fully equipped meeting rooms when needed, telephone answering services, mail handling, billing and accounting. services and much, much more.
Being small or new is by no means an excuse to feel like second place is the best you can hope for. Seize the opportunities, overcome the challenges, and steer a course through the inevitably interesting path to success that will be amply deserved. All it takes is to stop making excuses and start taking the right action.