Digital Marketing

SEO Tips and Tricks: Popular SEO Tools

Search engine optimization specialists will probably advise you on effective tools to facilitate your optimization. Fortunately, the Internet is home to thousands of tools that will solve the problem areas of your website. The following are specific tools and SEO specialists commonly used and visited by many webmasters.

Google Analytics – This is an easy-to-use solution that analyzes a website’s traffic data. It is a free tool that tracks site activities such as page views, visits, page views per visit, bounce rates, and average time spent on the website. This tool covers three elements of SEO: search traffic, keywords, and content performance.

Alexa – Uses toolbars that are installed in Internet users’ browsers. It has been well accepted by many webmasters for years due to its ability to measure the popularity of a website. Alexa could only promise accuracy for the top 100,000 sites.

KeyComplete – This is a tool that determines the keywords of competitors through their PPC campaigns. The good thing about KeyComplete is that it is an online tool with many useful features.

SEOmoz – SEOmoz has a host of effective SEO tools that open a path for users to gain insights from their competitors and receive reports from big search engines like Google, Yahoo! and Alexa. The tools also feature site error detection, traffic tracking, and keyword research.

Widexl: Widel has a link popularity tool that helps webmasters locate pages that are linking to their site. It also has a meta tag analysis tool that looks at meta tags, keyword density, page load time, and more. Search Engine Saturation, another Widexl tool, checks links to websites across six search engines, allowing comparison between competitors.

SEO Logs: SEO Logs has several free tools for SEO. Web Page SEO Optimizer and Keyword Difficulty Check are on-page SEO tools that analyze web pages to optimize for keywords. Keyword Difficulty Check measures the difficulty level of a keyword to rank in search engines. SEO Logs also includes tools from Google that detect fake Pagerank and produce valuable PR results. Other tools include the backlink analysis tool, the HTTP headers and health check tool, the domain age check, the Alexa rank comparison, and the AdSense earnings calculator.

Link Diagnostics – It is one of the popular link analysis tools available on the internet. It allows website owners to examine the link competition by providing the main details about the competitor’s links. The results will report the anchor text, PageRanks and others. Link Diagnosis runs only through Firefox.

IWEBTOOL – This website has several tools that basically cover most areas of SEO. It has Google PageRank Prediction that “predicts” ranking in Google; Link Popularity that counts the links of a domain in the search engines; Website speed test that measures site load time and many more.

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