Multi-level linking to improve the ranking of web pages

We all probably know that getting a link to our website from another improves the visibility and status of our website in the eyes of the internet gods – search engines. You may also know that links from more popular places are more valuable than links from a less popular site. A lesser known fact is that links from popular sites can also get other external links to improve their own search engine rankings.

Let me explain this last concept in more depth. We have a website, or to be more precise, a web page (since pages are ranked rather than sites), and to improve the ranking of that page, we create a short video related to the written content of that page. In the video description box, we put a link to the original page. Now video looks like a ‘good’ thing at the moment, mainly because it causes visitors to stay on a page for a longer period of time than on a static page, which makes links on a video page important.

If we can make that video page even more important in the eyes of search engines, we will also improve our home page ranking. How can we make the video page more important? Get more visitors to stay and see it.

We can get video viewers by telling our friends – on social media sites, blogs, articles, and press releases. Most videos gain popularity when they are funny, controversial, or extremely memorable in one way or another, and when thousands of people link, like, and show them again, they are said to have “gone viral.” This will also attract more visitors to any page that is linked from it, which is why a ‘viral video’ is a highly sought after thing.

So now we have 2 levels of links to our main page. The link directly from the video page to our home page and the links from social media sites to the video page.

Most of the video sites also record the number of visitors and allow comments, and these also contribute to the ranking of the video page in the search engine. These can also be considered second-level links, although they appear to be less effective at rank-increasing bets than external links.

Therefore, increasing the ranking of the page that provides an inbound link can help improve the ranking of a page link destination. Since many social media sites already have a high ranking value when it comes to outgoing links, linking them to a video page which then links to your front page is a good strategy for people who really want to see you find it. your page.