Digital Marketing

Learn about live streaming services for event producers

Stereotypes are the enemy of professionals in any field, as they often stifle creativity and provide more bidirectional subjective viewpoints. Enemies also “invade” the event planner profession because this profession is so dependent on human relations that it is particularly vulnerable to unwarranted assumptions.

Some of today’s event planners are quite familiar with live streaming, one of the most popular but widely misunderstood new event techniques. In fact, there are some myths about live streaming that make some people avoid it (even though they really need it).

There are at least five myths about live streaming that you should know and avoid!

Live streaming is only dedicated to giant events

It’s stupid how a bunch of people think that streaming and live streaming services are only suitable for very large events that attracted no less than millions of live streaming shows. This platform is perfect for running small events without having to hire a variety of conventional equipment that can be very expensive.

The live streaming method tends to decrease the presence of direct visitors

This is a second myth based on the idea that people won’t spend money if they can watch videos for free. Of course, this is not true because according to some surveys, up to 30 percent of people who watch live streams of an event will directly attend the same event the next time. This is also evidenced by the fact that Live Streaming to Facebook has improved significantly in the past year.

Is this field expensive?

This is simply not true as more and more social media platforms are popping up where they can support live streaming for free. The most popular platform these days is Facebook Live.

These services are not very interesting!

Of course, this goes against many surveys that say that people tend to watch live streams rather than watch recordings of the same show.

After the event, your video will immediately disappear.

In fact, you can still use your video when your event is complete. You can take the entire recording and reuse it.

What do event producers really need when broadcasting live video streams?

Producers need a platform that can increase the number of audiences as much as possible and with the lowest possible production cost. Sounds like the beginning of capitalism, right? But the reality is like that. Most producers work according to the direction of the client and usually charge the minimum audience share agreed by both parties. In the process of going live, they also need to consider various factors, one of which is cost.

What should they consider before choosing the best live streaming platform?

When considering the best live streaming service, you should consider content security, bandwidth costs, monetization and analytics, good customer support, and a top-notch CDN.

content security: Do you want to broadcast your events live securely? Content security prevents abuse of your video stream.

bandwidth costs: Bandwidth costs can be quite high and since not all platforms offer the same cost, you have to be selective in choosing according to your financial capacity.

Monetization and analysis: This is very useful if your streaming video is used for commercial purposes.

Customer Support: It is best to choose who can offer guidance 24 hours a day and 7 days a week. You don’t know when you’ll have problems.

CDN: CDN stands for Content Delivery Network. A CDN allows you to reach millions of audiences, not limited to your country of residence.

From the above explanations we can understand that live broadcast it is inevitable in modern marketing and that we should consider the above parameters before deciding to hire a live streaming service.

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