Arts Entertainments

Kartel’s business: a look at Vybz Kartel as an entrepreneur

Now, everyone knows that Vybz Kartel, whose real name is Adidja Palmer, is a songwriter and singer from Jamaica, but how much do you know about him as an entrepreneur? Well, Karizmedia points out that Kartel is as good a singer as he is a businessman. His business tactics can be compared to those of Jay-Z, who was the CEO of Def Jam / Roc-a-fella records from 2005 to 2007 in 2007. Ironically, in that same year Kartel formed the Portmore Empire, which has a few names. . on charts like Popcaan, Shawn Storm, Jah Vinci and more, but more importantly is Addi Di’s teacher, Vybz Kartel himself.

In that same year, Kartel introduced Vybz Rum, which is known as the official rum of dancehall music (the difference between Vybz Rum and Street Vybz Rum is still not entirely clear). Although Corey Todd (shareholder of the rum distribution company) said that “… Kartel is like the Jay Z of the dancehall music world”, research shows that in this endorsement deal, he can be compared to Sean “Diddy “Combs. Sponsorship deal with Vodka that happened the same year as Vybz Rum. Also, what endorsement deal made with a music artist is not endorsed by the artist making a song to publicize it? So of course, to raise public awareness, Kartel has dedicated a song to rum and guess what the song is called. Well, if you guessed “Street Vybz Rum”, you are not wrong. Simple enough, now that you see the name, you should know what it is about.

Kartel must have been inspired somewhere because in 2008, he launched a new product, a very strange one, “Condoms”. Yes, Condoms – In 2008, it was publicly announced that as a campaign to promote safe sex, Mr. Palmer will distribute condoms.

Some popular brands of condoms are Trojan, Durex, or the Jamaican brand Slambut. Kartel apparently likes to be realistic and conversational, which is why his condoms are called “Daggering Condoms”. Yes, the word “Daggering” is the same word that was banned in 2008 or 2009 on Radio Airplay, as it is a Jamaican slang used to refer to:

1. Have aggressive sex (hardcore).

2. Dancing and twirling aggressively


So what is the teacher doing for 2011? Why get into the apparel industry, of course, Jamaica Star reports that Kartel has launched their Addi merchandise that now has Gaza dog tags, belt buckles, T-shirts and SHOES. Yes sir, Addi de Kartel’s shoes, I hope Addidas doesn’t make claims on her. But Jamaica Star also reports that Kartel mentioned “I will also give away money through a contest. The prizes will be up to a million dollars. It is very similar to a raffle. You have a one in 10,000 chance of winning because for every 10,000 units sold, I will give away up to a million dollars. ” So, I know the merchandise has been available for a while, but who knows, maybe you’re still in luck.

The king of Gaza has also taken over a club in Portmore called “Club Blaze”, in association with Corey Todd, the same partner in the Vybz Rum deal. “We are in a joint venture, myself, Corey Todd and Mr. Fagan Jr to pioneer Portmore’s second series of world class nightclubs,” Kartel said and “Club Blaze will open on Wednesdays, Thursdays and Sundays. Portmore now will host its own The Street Vybz party on Sundays, while Street Vybz Thursday continues to bombard the building every Thursday night in Kingston. Club Blaze will not only welcome the Gaza fan, but is for anyone who wants to be where they are. the vibe, “Todd said. Now, if Kartel plays his cards right, he could open a chain of clubs like Jay Z’s co-owner, “The 40/40 Club.”

Some may say that Kartel has enough, but hey, why not launch an upcoming drink for non-alcoholic drinkers? And so it was done, Kartel has launched a set of fruit drinks under the Street Vybz company and Partyxtras reports that it is supposed to launch its own brand of cake soap “Vybz cake soap”, if it hasn’t been done by now. .

Now, we all know that media moguls like Jay-Z, Sean Combs, Ludacris and Paris Hilton have branched out in the corporate sector in the cases of beverages, clothing and accessories. So it’s smart to see Kartel doing the same to regain his return to his image. The Portmore Empire can make millions in the next few years if things go well. This is more of an inspiration for Caribbean artists to try to do more than music, but spread their talents in the different avenues that life has made available to them. The Caribbean may be small, but the talent is great.

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