How to give a human face to your company through a corporate blog?

Blogging platforms have evolved in a wonderful way and now, from a technical point of view, it is very easy and profitable to create a corporate blog for your company. The main goal should be to inform potential and actual customers about your activities in a way that is not formal, but entertaining and interactive.

We’ve compiled 10 tips on how you can use the power of blogging to benefit your business and how to give your business a human face through blogging.

1. People are known to do business with companies they know, like, and trust; As personalities like Richard Branson or Donald Trump blog about their companies, you should write about the people in management: their success stories and career achievements;

2. The corporate blog shouldn’t just be a long list of press releases; It has to have a personal touch and attract comments and opinions from readers.

3. Include images and videos of company parties, team building, CSR activities, trainings, everything that is focused on the people of your company;

4. Carefully optimize the corporate blog to improve the visibility of the main website; Search engines index blogs much faster than normal websites and can get your offers more quickly in the eyes of your potential customers; use text links to different pages on your main website; you can host the blog in a separate domain or at “yourdomain.com/blog”;

5. Socialize your blog: Include links at the end of posts for readers to share on their social media profiles;

6. List the blog in major blog directories, include a subscription form to collect email addresses, and invite readers to subscribe to your RSS feed;

7. Regularly publish the main general market data about your industry, case studies, trends and information that may be useful to your readers;

8. Involve people to review your products and services; Post a review on one of your products and invite people to share their opinions and send their comments. There will also be some negative voices (they are all the time, but let’s not worry about them)!

9. Engage other bloggers specialized in your industry to write about your products; Some of these services will be subject to a fee, but it is worth the investment;

10. Engaging readers through contests and surveys; These will show them that you care about them and will make them come back to your blog and also visit your company website.