Digital Marketing

How do you start podcasting?

Podcasting is a great way to bring information to your audience. It is very similar to a traditional radio show in some ways. Your audience can download your podcast on their smartphone and listen to it when traveling to and from work, in the car while driving, or they can simply listen to it on their laptop or computer while at home.

Chances are, the vast majority of your competition don’t have a podcast and probably don’t have a clue how to produce one. Recording your own podcast gives you a fantastic opportunity to be one step ahead.

What equipment do I need?

On a simple level, you can use your smartphone to record it. Applications like Pocket Casts, Ipadio, and AudioBoom record audio directly from your phone. Then just upload it to the internet.

Going forward

Once you’ve recorded a few podcasts and feel more confident, it’s time to start making your podcast a little more professional. In this way you can provide the best possible experience for your customers.

First, get a microphone. You can find it quickly on Amazon.com or at your local computer store. You will also need some kind of digital recording tools. Check out services like Audacity or Audio Acrobat. This software allows you to record your podcast and remove specific parts of the podcast or modify it a bit until you are satisfied with the end result.

How long should your podcast be?

If you are offering a how-to podcast, it should be as long as it takes so that you can show people how to do something. The length of your podcast will depend on whether you are doing a one-person podcast where you speak all the time or if you are interviewing someone.

The length should also be relevant to your topic or market.

Use your common sense as to how long it should be, but understand that people’s attention spans online are quite short. It’s not easy for most people to sit down to listen to a long podcast unless they are extremely interested in the topic.

What is the best place to record your podcast?

You don’t need to record your podcast in a recording studio. Many online entrepreneurs record their podcasts in their spare room or home office. The main issue is doing your best to ensure that the room remains quiet while you record your podcast so that there is little to no background noise.

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