Help! I Think I Picked The Wrong Coach: 3 Ways Entrepreneurs Can Tell If You Are A Bad Fit

The numbers are staggering: a third of all small businesses will fail in the first two years and only half will make it to the fourth year. However, when it comes to Internet business, those statistics look positively upbeat. According to Sean Donahoe of ADD Marketing Group, 95% of all internet marketers fail to make money online. According to Donahoe:

“The problem is that people want immediate results and as soon as they hit an obstacle, they change course or give up. They don’t have the helping hand to guide them to success and profit.”

There are so many ‘moving parts’ involved in successful internet marketing (squeeze pages, autoresponders, shopping carts, etc.) and the rules change so quickly (video vs. audio, MySpace vs. Facebook) that it’s hard to master. without Guide. As a consequence, there is no shortage of helping hands available to novice Internet entrepreneurs; in fact, the focus of many Internet entrepreneurs is helping others build successful Internet-based businesses.

But following the advice of a successful internet marketer and emulating his style without understanding your own abilities and talents can lead to frustration, burnout, and failure.

If you are currently working with a successful coach or mentor, but are not experiencing the kind of success you envisioned, the problem may not be on your part, you may simply have chosen the wrong person.

Here are three main ways to find out if you picked the wrong coach / mentor:

1. You enjoy what they say, you are excited after a coaching call or mastermind session, but trying to implement what you have learned leaves you feeling tired and drained.
2. You try harder, but you are left with unanswered questions and a vague feeling that you are almost getting it, but not quite.
3. When you ask for clarification or help, the response you get can boil down to “keep trying and eventually ‘you will'”.
Successful entrepreneurs build their business around a core of the natural skills they have, and when mentoring others, those are the skills they will emphasize. Their advice and training will focus on helping you do what they have done.

It sounds good, of course, but the problem is that their natural abilities are often not the same as yours. As a consequence, what is easy for them is not easy for you.

We all have a large but limited set of skills and abilities that come naturally to us. These skills and abilities are always easier to develop and develop than the ones that are not natural to us, which is known as acquired skills.

We are naturally attracted to people who fill in the gaps, that is, those who easily accomplish what we would like to be able to do. The problem is that this focus on “what is missing” leads you to focus on acquired skills. Working hard to develop these missing pieces takes time and energy from developing the areas in which you naturally excel.

Find a coach / mentor who recognizes your natural potential and can open the doors to skills and abilities that come naturally to you, but are not used in your business. As for the ‘gaps’, it makes more sense to hire someone who does what you don’t do than to try to emulate a mentor who is too different from you. Success is built on doing more of what you love, not less.

This approach requires you to have a working knowledge of your own natural abilities and capabilities, but the time spent discovering this knowledge is well worth the results and the avoided frustration.

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